Results Summary

The “Doors” campaign ushered in a tidal wave of growth, with increased brand awareness directly contributing to increased assets, deposits, and membership. Online traffic soared too, with new users to GECU’s website up 21.77% (that’s 27,535 more new users!) during the “Doors” campaign period.

The Challenge

After establishing the look and feel of their brand, St. Gregory partnered with GECU to tackle their next challenge: Advancing regional awareness of GECU and its full-service capabilities.

Enjoying all of life’s moments, big or small.

The Approach

Create messaging emphasizing GECU’s commitment to the communities it serves and their investment in technologies and services that not only deliver financial success, but enable consumer control. From photography to video to radio, we told the story of how GECU opens doors so people can pursue the future they’ve dreamed—while enjoying all of life’s moments, big or small.

This full-scale campaign encompassed print, broadcast, strategic communications, outdoor, digital and direct marketing. 

The Result

Ever since we helped GECU launch their first branded marketing campaign in 2019, they have experienced unprecedented year-over-year growth in every metric. The “Doors” campaign ushered in a tidal wave of growth, with increased brand awareness directly contributing to increased assets, deposits, and membership. Online traffic soared too, with new users to GECU’s website up 21.77% (that’s 27,535 more new users!) during the “Doors” campaign period.