SENIOR VICE PRESIDENT
A serious history buff and pseudo-special agent invited to study, shoot and train at the FBI Citizens’ Academy – real-world scenarios, real-life tactical gear. Once spent a month in China, sans itinerary, flying by the seat of his pants (including foolishly hiking the Great Wall in flip-flops) – an all-expenses-paid reward for game-changing work done for his fraternity. Likes to watch people argue, ahem, debate – a symptom of graduating a psych major. May have an addiction to good food. And bourbon (cue the Doberman named Bulleit). Grew up working in his family’s business, and now owns two of his own. Loves adventure, especially if it’s with his college-sweetheart wife and two rambunctious boys.
- How to Maximize Your Small Business Marketing EffortsFor small business owners, every dollar counts. Combine that with the fact that there are about a million different ways to advertise, and the concept of marketing may feel utterly overwhelming. Take a deep breath. While a small business owner… Read more »
- Grow Your Lunch BusinessToo many food service operators—particularly in casual restaurant formats, and specifically, the more premium casual restaurant concepts—misjudge the multiplier effect of a strong weekday lunch business. Sure, you can simplify the menu and turn over the tables a lot (sometimes)… Read more »
- Customer Experience: Getting the Customer is Only the First StepThe best marketing strategy in the world can only have temporary results if it doesn’t account for the entire customer experience. Sure, our first job is to get people in the door, on the lot or to the website, but… Read more »