PRESIDENT
Kyle O’Daniel
Admits that his greatest weaknesses are Graeter’s Black Raspberry Chocolate Chip ice cream, Bon Bonerie’s Opera Cream cake, and excellent bourbon (not necessarily in that order). Would’ve loved to have been a master bourbon distiller or an archeologist. Loves the History Channel. And Aston Martins, specifically the Bond DB5. His first job post-college was at a media marketing firm where he found both his wife and career calling, including an affinity for go-to-market strategy. Has a passion for hiking and rucking, a trip to Yosemite with his buddies being one for the bucket list. When his three daughters begged for a dog, he agreed to a male Bernadoodle pup (to balance the female/male ratio, of course) with the condition of getting to help choose the name – Maverick. Like a true girl-dad, spends his free time eagerly cheering on his daughters at their volleyball games and watching dance recitals and gymnastic meets.
Blogs BY KYLE
- How Do I Know My Marketing Efforts Are Working?The most well-executed marketing campaign can’t succeed unless it begins with a specific definition of what success looks like. Marketers too often start with ambiguous objectives like, “I want to increase leads or phone calls,” “I want to increase revenue,”… Read more »
- How to Grow Your Business with a Referral ProgramIf you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus… Read more »
- Why the Integrated Marketing Campaign Is Still KingThere’s no shortage of discussion these days about digital vs. traditional advertising, typically along the lines of extolling the former and downplaying the later. What you might not hear enough of, though, is the increasing need to consider digital with traditional when it comes to your next marketing campaign. The massive shift toward online and social media marketing has not left any of the old platforms of radio, television or print advertising for dead, nor has it crowded a de facto king of attention-getting. The result, rather, is a highly stratified marketing media landscape, one that features tweets and banner ads along with broadcast radio and outdoor billboards. Read more »