Will admit that his greatest weakness is Graeter’s Black Raspberry Chocolate Chip ice cream. And really good bourbon. (Not necessarily together.) (Not necessarily in that order.) Would’ve loved to have been a master bourbon distiller or an archeologist – uncovering elements of age and history, blending and elevating both to an art form (think Charles L. Beam meets Indiana Jones). Loves the History Channel. And Aston Martins (specifically the Bond DB5). His first job post-college was with a media marketing firm – a place he found both his wife and his career calling (including an affinity for go-to-market strategy.) Grew up with only brothers, so as a dad now with three little girls, is learning all about teatime and dolls.
- How to Grow Your Business with a Referral ProgramIf you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus… Read more »
- Why the Integrated Marketing Campaign Is Still KingThere’s no shortage of discussion these days about digital vs. traditional advertising, typically along the lines of extolling the former and downplaying the later. What you might not hear enough of, though, is the increasing need to consider digital with traditional when it comes to your next marketing campaign. The massive shift toward online and social media marketing has not left any of the old platforms of radio, television or print advertising for dead, nor has it crowded a de facto king of attention-getting. The result, rather, is a highly stratified marketing media landscape, one that features tweets and banner ads along with broadcast radio and outdoor billboards. Read more »
- How to Make YouTube Ads People Will Actually Watch (4 Tips)Pre-roll ads—the short commercials that play before online videos—are a relatively new attempt to capture viewer attention for advertisers. But alas, according to a recent consumer study by Magna and IPG Media Lab, 65% of viewers skip them as soon as they get the chance. Here’s how you can keep potential customers from skipping your messages. Read more »