Admits that his greatest weaknesses are Graeter’s Black Raspberry Chocolate Chip ice cream, Bon Bonerie’s Opera Cream cake, and excellent bourbon (not necessarily in that order). Would’ve loved to have been a master bourbon distiller or an archeologist. Loves the History Channel. And Aston Martins, specifically the Bond DB5. His first job post-college was at a media marketing firm where he found both his wife and career calling, including an affinity for go-to-market strategy. Has a passion for hiking and rucking, a trip to Yosemite with his buddies being one for the bucket list. When his three daughters begged for a dog, he agreed to a male Bernadoodle pup (to balance the female/male ratio, of course) with the condition of getting to help choose the name – Maverick. Like a true girl-dad, spends his free time eagerly cheering on his daughters at their volleyball games and watching dance recitals and gymnastic meets.
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- Why the Integrated Marketing Campaign Is Still KingThere’s no shortage of discussion these days about digital vs. traditional advertising, typically along the lines of extolling the former and downplaying the later. What you might not hear enough of, though, is the increasing need to consider digital with traditional when it comes to your next marketing campaign. The massive shift toward online and social media marketing has not left any of the old platforms of radio, television or print advertising for dead, nor has it crowded a de facto king of attention-getting. The result, rather, is a highly stratified marketing media landscape, one that features tweets and banner ads along with broadcast radio and outdoor billboards. Read more »
- How to Make YouTube Ads People Will Actually Watch (4 Tips)Pre-roll ads—the short commercials that play before online videos—are a relatively new attempt to capture viewer attention for advertisers. But alas, according to a recent consumer study by Magna and IPG Media Lab, 65% of viewers skip them as soon as they get the chance. Here’s how you can keep potential customers from skipping your messages. Read more »