MEDIA DIRECTOR
Janet Slaughter
Got married in St. Thomas (despite the hurricane that hit the Virgin Islands two weeks before her wedding). Dreamed of being a flight attendant but was daunted by the below-average salary part (not to mention the possible crashing-and-burning part). Landed a radio station internship doing sales and promotions – and never looked back from the media agency life. Is a Food Network junkie who never has time to cook. Could eat steak or Italian (both!) every day. Dreams of Napa, and is currently committed to indulging, er, experiencing its many wines. Could’ve been a travel agent, always planning her next great vacation. Proof? She’s never without her passport and a complete itinerary for a Mediterranean cruise to Santorini.
Blogs BY Janet
- Linear TV vs. OTT vs. Addressable TVCongratulations! You’ve decided that the best use for your marketing dollars is to run a television commercial. Whew! Hard decision made; now you can kick back and relax, right? Not quite; you still need to decide between linear, OTT, and… Read more »
- Nielsen’s Accreditation Suspended: Now What?Good marketing agencies use data to inform their strategy. And at St. Gregory, we pride ourselves on being more than good. Data and quantitative experience are the backbone of the decisions we make on behalf of our clients. However, what… Read more »
- Still Buying Your Own Media?Independent and family-owned companies tend to grow up with an ingrained do-it-yourself ethic. It’s part of the attraction: Working in a place where decisions can be made quickly and most tasks can be handled in-house. But that’s not always… Read more »