VICE PRESIDENT, STRATEGIC COMMUNICATIONS
A native of Cincy’s West Side (who calls himself a “Westie” and is trying to coin the term). Claims the main difference between business writers and say, Faulkner, is that Will actually had his own stories to tell. Got into the biz to help others tell theirs better – wielding his power as a public relations specialist on The Today Show, Oprah, The Wall Street Journal, The New York Times and the like. Lives by split-second decisions (that somehow always work out). Cooks a turkey every Thanksgiving – 25 years straight, never the same way twice. Once almost blew himself up during a deep-fried turkey demo (live, on-air). A native right-brain thinker living in a left-brain world.
- 4 Rules for Cause Branding with a Case Study￼You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a… Read more »
- Public Relations for Banks and Credit Unions: Needed Now More Than EverFinancial marketing was never simple—and mobile and online banking have only increased the number and complexity of the challenges. That’s because banks and credit unions aren’t just competing against the commercial or community bank down the street, but against regional… Read more »
- Customer Relationships Take More Than SoftwareMention customer relationships to almost anybody—including your favorite search engine—and, whether you like it or not, you probably just found yourself having a conversation about software. There are dozens of apps, programs, websites and other assorted platforms that can help… Read more »