VICE PRESIDENT, STRATEGIC COMMUNICATIONS
A native of Cincy’s West Side (who calls himself a “Westie” and is trying to coin the term). Claims the main difference between business writers and say, Faulkner, is that Will actually had his own stories to tell. Got into the biz to help others tell theirs better – wielding his power as a public relations specialist on The Today Show, Oprah, The Wall Street Journal, The New York Times and the like. Lives by split-second decisions (that somehow always work out). Cooks a turkey every Thanksgiving – 25 years straight, never the same way twice. Once almost blew himself up during a deep-fried turkey demo (live, on-air). A native right-brain thinker living in a left-brain world.
- The End of the Story at Silicon Valley BankIt’s fashionable for agencies and agency types to pump out whitepapers and think pieces tying any current bit of news to their particular discipline. Open LinkedIn on any given Friday and you’re likely to find deeply thought-out, if not researched,… Read more »
- New Home for St. Gregory
- 4 Rules for Cause Branding with a Case Study￼You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a… Read more »