Whatever it takes.
Media Strategy
On average, our employees have over 15 years of experience—you’ll be guided by our expertise, not just our enthusiasm.
Our clients regularly tell us we feel like an extension of their own team: Equally committed to their success, letting their goals and results drive creative and strategy—not our ego.
In 1941, the first TV commercial aired in the United States. Just before the first pitch was thrown at the Brooklyn Dodgers/Philadelphia Phillies game, a short spot for Bulova Watch Co. was broadcast. From that simple 10-second spot came millions—showcasing to the world how powerful a visual representation (and use) of a product can be.
Head back to the 1920s to hear the first radio broadcast commercial and 1704 to see the first advertisement printed. Promotion of products and services—whether on air, billboard or paper—is our area of expertise (and has been since the ‘80s when the agency began).
Traditional marketing and advertising are our specialties—no matter which channel you take, our priority is to advance your agenda and reach your customers cost effectively. Partner with us and you’ll be introduced to a wide network of vendor relationships. We’ll leverage our buying power and media strategy know-how to negotiate the best rates (and add value with our buys).
You’ll work directly with the head of our media department to strategize and reach your goals—teamwork at its finest. Oh, and did we mention we do creative stuff, too? If you need a script, commercial, direct mail piece or outdoor board designed … we’ve got you.
Capabilities
- Traditional marketing
- Traditional advertising
- Offline marketing
- Direct mail
- Planning and buying
- Contract negotiation
- Media strategy
- Vendor relationships
- Sports sponsorships
- Event partnerships
- Broadcast
- Outdoor
- Market research
- Reporting
Need help with media strategy or how to become a client?
MEDIA department blogs
- When Your Brand StumblesAs Boeing CEO Dennis Muilenburg headed to Capitol Hill for his two days of ritual public humiliation over the 737 Max, his company took out full-page ads in several major newspapers. We’ll leave it to others to dissect the executive’s… Read more »
- Need an Effective Media Strategy? Get Creative.If it’s disruptive enough, the way you deliver an idea is at least as important as the idea itself. That’s why you need to combine smart analytics with creative boundary-pushing. Read more »
- Is it Time for Marketers to Cut the Cord, Too?There’s much talk these days about “cord cutting”—the choice some consumers are making to cancel their cable service in favor of either over-the-air (antenna) TV or alternative delivery services (Netflix, YouTube, Hulu, etc.) So what’s the message for marketers? Abandon TV like the bellbottoms of yesteryear? No, we don’t think so (although we do think you need to lose the bellbottoms). Read more »