ScherZinger Pest Control
Heads up – you’ve got a bug problem. Good thing these longtime pest control experts turned to us to help broadcast the answer.
The biggest challenge wasn’t conveying ScherZinger’s expertise. Nor was it showing pests in a way that wouldn’t freak out viewers. The test was making it compelling, informational, believable and memorable – in just 15 seconds. We did it twice.
For both bed bug and mosquito solutions, we went scientific, using HUD-style graphics and 3D animation to demonstrate data within a solid story arc: discover the pest, treat the pest, purge the pest. The high-tech results, all done in-house, stand out among national competitors, and were run in three major Midwest markets for more than two years.