Maserati of Cincinnati
If Maserati speaks a language all its own, Maserati of Cincinnati is no different. A companion spot to an overview featuring current lease offers, this 15-second beauty zeroes in on the specifics that prove this dealership’s a cut above the rest – reminding you of all that comes with buying an Italian icon right here. No translation necessary.
Part of a three-day, on-location, full-scale luxury shoot, our team first crafted a distinctive script that would match the sophistication of both the brand and store, then tackled the hefty production endeavor using only in-house assets, talent, equipment and editing savvy. The spot garnered so much recognition and run-time that it continues to run – with a veritable war chest of b-roll, a visual mini-update keeps it fresh … tutto bene!