Maserati of Cincinnati

If Maserati speaks a language all its own, and Maserati of Cincinnati is no different. A companion spot that complemented an additional commercial featuring current lease offers, this 30-second beauty zeroes in on the specifics that prove this brand-new luxury dealership’s a cut above the rest. It’s reminiscent of all that comes with buying an Italian icon—no translation necessary.

Part of a full-day, full-scale, on-location shoot, our team first crafted a distinctive script that would match the sophistication of both the brand and the dealer, then tackled the hefty production endeavor using only in-house assets, talent, equipment and editing savvy.