Grote Industries

After years of research and investment, the launch of Grote’s revolutionary new LED lighting strip was imminent. Yet one issue remained – how to boldly, brilliantly demonstrate its capabilities, colors and features? We pitched simple, sleek and sexy … where the product itself would be the only shining star. Grote agreed.

XTL undulates into view. It bends. It twists. It illuminates and flares amid a stark, black background. It’s a 3D animation tour de force (created and edited in-house) driven by an intense soundtrack and clear-cut copy. Designed as a key marketing tool for big-box and aftermarket auto accessories stores, the video was a major part of Grote’s online promotions, tradeshow displays and planograms for in-store POP.