General Electric Credit Union
Already an established credit union with a serious history of success, GECU wanted to significantly amp up name recognition and competitor conquests. It was a project of a different caliber – brand-new client, full-spectrum campaign, big-picture idea. The kind of push-the-envelope chance most creatives dream of.
Fast-forward (past months of brainstorm, research, prep and process) to the project’s pinnacle: a 3-day shoot that involved 3D props, 5 locations, 20+ crew, and most critical – the crux of the entire campaign – real GECU members who could not only convey authentic sincerity, but would be instantly recognizable (and relatable) as “people just like you.” A powerful montage of personalities, complemented by an equally relatable message. Beyond all expectations (and we set ’em high), we succeeded.