General Electric Credit Union

After establishing General Electric Credit Union regionally as a major financial institution, St. Gregory set about advancing both the GECU brand and its full-service capabilities by connecting GECU with the real lives of its members. Our latest campaign, Doors, launched in the first half of 2021 and combined public relations, print, broadcast, digital and direct marketing. The messaging emphasizes GECU’s commitment to the communities it serves and their investment in the technologies and services that not only deliver financial success, but enable consumer control.

Since we helped GECU launch their first branded marketing campaign in 2019, they have experienced unprecedented growth in every metric—ensuring their institutional strength and inspiring the confidence of families and businesses considering membership.