Cincinnati Travel, Sports & Boat Show

In a social media-saturated world, great ads need to capture attention, then work real magic – hold it. For this widely attended, hugely popular adventure and boat show, we achieved both.

Early inspiration goes to Olly Moss, but expertise and imagination took the reins to combine low poly geometric forms with striking 3D style. Deliberately void of people, the goal was to “imagine yourself here.” Likewise, copy was crafted to mirror classic postcards, linking all together with a continuous horizon line and complementary colors. The concept dominated the entire show campaign with three versions – camping, fishing, boating – designed for TV, print and social media. Naturally, the 60+-year-old show had its best turnout to date.