Cincinnati Concours d’Elegance

Historically, we’ve promoted this nationally recognized car show using a known TV personality and decadent details regarding the Concours lineup. For the 41st annual show, we decided to let the stars speak more for themselves.

Keeping cajolery to a minimum, this spot lets the stunning park setting and 200+ motorized ambassadors do all the work – including seven decades from the paragon of performance, Porsche. It’s both elegant and simple, yet still clearly singing the note of luxury and splendor to be found at the show. Best of all? It worked. Alongside our print ads, outdoor, radio and strong social media engagement, the show once again drew its largest crowd yet.