Boys & Girls Club of Clermont County
First, we made a video. Local leaders, staff and kids each telling their story – some uplifting, many heartbreaking – of how the Boys & Girls Club of Clermont County changed their life. Each asked, at the end, to sum it all up with one word. A powerful montage that became the soul of the piece.
To bring further awareness to the Club’s needs, we expanded on the influence of the “One Word” theme, illustrating stories through photos rather than film. Crafted and shot by our in-house team, this fundraising brochure was transformed into a stirring, inspiring companion piece that underlines the impact the Club is making, both inside its doors and throughout the city.