Baby & Beyond Expo
We’re experts when it comes to tight deadlines, but concept to cuts to completion, this was a lightning-fast turnaround even for us. The challenge? Deliver a compelling social media campaign to interest and attract attendees to an annual baby-centric trade show. The timeline? About a week. The scope and focus? Anything goes.
We started with Rocky (of course). When it comes to prepping for babies and kids, everyone’s in training, right? That quickly morphed into a montage à la Edgar Wright – quick cuts, sharp sound effects, three scenarios. Next came scripts, rewrites, shot lists, shopping, setup, casting, lighting, shooting, editing, delivery. The final products? Perfect for social media – short, irresistible and a win for boosting the event.