Experts argue that while Facebook might offer better visibility, Instagram delivers a higher level of engagement. In fact, Forbes considers Instagram the best social media platform for engagement. But what does that mean?

People have been calling for a massive exodus from the Facebook almost since its inception, and recent issues such as the Cambridge Analytica data breach have energized those predicting the end of the social media platform. Ad revenue, however, is still going strong. What’s going on?

What could a Japanese pro wrestler do to convince you to buy socks? If you’re a follower of Suzuki Minoru on Instragram, all he has to do is post a daily pic of his STANCE socks, and you’re hooked. With social media reaching critical mass and the possibility for everyone to become their own publisher,

About 90% of companies use social media for outreach, customer service and sales. Considering that Facebook has 1.71 billion users, WhatsApp and YouTube each have a billion, and Instagram has 500 million active users, it’s wise to invest time and effort into analyzing how best to reach these audiences. So, what are the social media

It's becoming easier than ever for companies to measure the impact of their Pinterest presence.

We’ve already written about how your website can help you close more car sales, but how do you handle information about your dealership on other sites?

Every Facebook user has felt the sting of an unnoticed post. You come up with a funny image, poignant observation or perfect joke, and all you hear is crickets. How is it that some things you share get lots of likes and shares, and others seem to disappear into the ether? Facebook uses many algorithms

Small business owners ask us every day: Should my business be on social media? Our answer: Absolutely. But we understand that the process of creating social media accounts with a good ROI can be daunting, so we’ve put together this social media guide for small businesses. Social media should be a component of any content