12
December
2019
Jingle bells? More like jangle bells.
Happy Holidays from St. Gregory
And our merry jam band.
13
March
2019
Meeting Our Future Bosses (AKA Junior Achievement Job Shadow Day)
Junior Achievement Job Shadow Day is like a holiday at St. Gregory: We plan and prep and look forward to it for weeks, discussing what worked last year—and what caused the kids to start inspecting their fingernails. Last week, we got to host Ms. McCoy-Lampkin’s eighth-grade Junior Achievement class from Withrow University High School. As always, we were blown away by the talent and potential of JA kids—not to mention energized about our own jobs.
Eighth graders don’t exactly roll into our office itching to talk marketing. In an effort to break through kids’ natural reticence with strange, overly enthusiastic adults, we decided to give them a taste of what it’s like to work here. We divided the kids into two groups and assigned them to create Instagram videos promoting Junior Achievement.
The teams jumped right in and worked on a very tight timeline, concepting, writing and shooting the spots in only about an hour and a half. After that, our crack video editor, Scotty, grabbed the footage and edited it into two creative, fun and inspiring spots.
In between concepting, writing, and filming videos, we talked to the students about how companies use social media to advertise their products, how they target customers, and how branding works to influence buying decisions. We also talked about the career paths our team has followed to get where they are today, and shared a few tips on breaking into the biz. We finished with pizza (thanks, LaRosa’s!), candy and the exciting world premiere of their JA spots.
Check out the videos for yourself. They really show off the creativity of JA kids—and their appreciation for Junior Achievement. A message to Ms. McCoy-Lampkin’s eighth-grade class: Next time we’re on deadline and struggling, can we call you guys in to brainstorm with us?
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From childhood to career, @jacincinnati exposes students to career resources, teaches them money management and helps them create their future. #wuhs #8thgraders
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Mar 14, 2019 at 6:32am PDT
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If you believe, you CAN achieve. And @jacincinnati can help. #8thgraders #wuhs
A post shared by St. Gregory Culture (@sg_culture) on Mar 14, 2019 at 6:56am PDT
14
September
2018
Looking to boost performance? Send your creative team down the river.
Some of us were kayaking mavens; others felt a bit of apprehension about the five-mile journey ahead. At least one of us entertained fears of flipping the kayak and flailing soundlessly beneath the water as her fellow creatives paddled serenely a few feet ahead.
31
August
2018
For Car Buyers, the Deal Is in the Details
No matter what brand of car you’re selling, the little details about your dealership can mean the difference between making a sale or not—or, more critically, creating a customer for life versus a one-off buyer.
14
March
2018
The Uncomfortable Side of Client-Agency Partnerships (And Why It’s Critical)
"He who pays the piper calls the tune." When all is said and done, the client is the final arbiter of whether marketing is good or bad. But here's another truth: Despite that power, the client should—like an ethical judge assigned to a case that hits too close to home— recuse themselves from making creative
02
February
2018
Does your marketing pass the gender bias test?
Overcoming gender bias in advertising can help your brand reach more eyeballs and keep women—the decision makers for most purchases—squarely on your side. It's also the right thing to do.
21
December
2017
Reflections of a Year Well Spent
The year is drawing to a close, and we’re preparing for some well-earned time with our families and friends—hopefully you are as well.