No matter how good your dealership's marketing is, there’s always room for more. Unfortunately, your marketing budget isn’t infinite—so maximizing it by finding nontraditional outlets or outside-the-box strategies is just as vital as advertising your latest incentive or sale.

The ability to reach and interact with users has expanded so far beyond traditional advertising mediums that the only limit to marketing opportunities is... well, to quote a wise woman: The limit does not exist.

It may sound cynical to engage in charitable giving or volunteerism with the goal of increasing your business—but here’s why it’s not.

In a reversal of long-held marketing wisdom, millennials are buying cars-- in 2016, in fact, millennials’ share of the new car market rose to 30% and outpaced baby boomers in car purchases for the first time. How should your marketing message adjust to engage this huge buying segment?

It’s the yin/yang, right-brain/left-brain, chocolate/peanut butter debate many in the marketing industry have year after year. Which is more important: data or creativity?

Millennials are pushing marketers to come up with innovative new approaches that focus on interactivity and authenticity. We can’t rely on the old chestnuts of advertising any more, which actually creates a refreshing opportunity for marketers and creatives to really push our capabilities.

According to a 2014 survey by the Content Marketing Institute, only 30% of manufacturing companies say that they are effective at content marketing. In the same survey, respondents indicated that they felt videos were among the most effective marketing tactics they used. So how can manufacturers use videos to market even more effectively?

The best new marketing tool is right in your customers’ pocket, purse or palm. Mobile devices are at the heart of location-based marketing – letting you target potential customers instantly based on where they are.

We’re exposed to so many messages in a day that it’s easy to tune them out. That’s no good for advertisers, of course. So how do you get your marketing efforts to break through the noise?