We took an informal, office-wide poll to find out what people respond to—and what bugs them—about car commercials. Sure, we’re all marketing and advertising professionals here at St. Gregory Group, but we’re also potential customers. Here are our do’s and don’ts for car commercials.
Pre-roll ads—the short commercials that play before online videos—are a relatively new attempt to capture viewer attention for advertisers. But alas, according to a recent consumer study by Magna and IPG Media Lab, 65% of viewers skip them as soon as they get the chance. Here's how you can keep potential customers from skipping your
Here at St. Gregory Group, we’ve carried on a spirited debate about the funniest, most inspiring, effective, and touching commercials during this year’s Olympics. These are the contenders that medaled. The judges’ decisions are final.