The terms “multichannel” and “omnichannel” have gained prevalence in recent years as both marketing tactics and consumer/client knowledge have expanded. While many think they are synonymous, there are key differences between the two marketing styles, especially in determining which model…
Should you bid on your brand name? If you’ve got SEO cred, a branded search campaign may seem unnecessary, but here are 6 reasons you should reconsider. Read more »
There’s a saying among litigators that goes something like this: If the facts are on your side, pound the facts. If the law is on your side, pound the law. If neither is on your side, pound the table.…
Independent and family-owned companies tend to grow up with an ingrained do-it-yourself ethic. It’s part of the attraction: Working in a place where decisions can be made quickly and most tasks can be handled in-house. But that’s not always…