As digital marketing and our Internet culture evolve, so do changes in consumer privacy laws and how small- to medium-size businesses must operate. In a nutshell, these rules and laws create protections for consumers on how companies can use, sell,…
The web moves fast. With tech geniuses constantly devising improvements and innovations, what was cutting-edge six months ago can be basic today. A website from 10 years ago? It might as well be in a museum. How can you make sure your business’ website is up to snuff? It doesn’t mean you have to redesign your site every year. The trick is to have a flexible website that allows for growth and change without overdoing it on gimmicks and trends. With good research, careful planning and a top-notch design team, you can make sure your business website does what you need it to do. Here’s our best advice on website redesigns: Read more »
In this series of posts, I’ve addressed some of the reasons why what Google Analytics reports may not align with the numbers you’re receiving from advertising partners. In this edition, I’ll address two more potential causes that may be more…
In today’s world we’ve taken the very definition of multitasking to an entirely new level. We’re bingeing the latest season of The Crowne on Netflix while scrolling through our Instagram feed. We’re listening to a podcast while adding something…
Amidst these days of digital dominance, it’s rare to find a business that doesn’t understand—and try to capitalize on—the importance of good SEO. In fact, you’ll find that most organizations, regardless of size, agree it’s among the most vital factors…
Customers are more likely to survive a plane crash, complete Navy SEAL training, or summit Mount Everest than they are to click on a banner ad. Statistically, 85% of people won’t click on an ad, and about half of the clicks that do happen…
With so much happening in the news, it’s easy to lose sight of net neutrality, a distinctly unsexy-sounding issue—but this is one that could directly affect your bottom line. Net neutrality is essential to your online marketing efforts, and it’s under attack. Read more »
If you’re a content provider who’s still presenting articles in slideshow form, we have some bad news for you: the days of easy pageview inflation are over. Read more »
We’ve just unveiled a brand-new version of StGregory.com, and we’re over the moon about its new look and capabilities, if we do say so ourselves. Here’s why we decided to take the plunge, and what you should look for in determining whether your own website could use a refresh. Read more »