6 Questions to Ask When Interviewing Marketing Agencies
You know your business inside and out. But when it comes to marketing and advertising, a little extra help – especially from proven professionals – can go a long way. Read more »
Home »
Tips
To Know Your Customer, You Just Need to Ask the Right Questions
Ask most business owners who their customer is and they’ll likely point to demographic characteristics or the different types of media they consume to support their answer. While these data points always are important, they’re just that—data points—without a…
Linear TV vs. OTT vs. Addressable TV
Congratulations! You’ve decided that the best use for your marketing dollars is to run a television commercial. Whew! Hard decision made; now you can kick back and relax, right? Not quite; you still need to decide between linear, OTT, and…
Engagement Rate: Google Analytics 4 Feature
Google Analytics 4, also known simply as “GA4,” is the latest iteration of Google Analytics. (The previous version, which was technically Google Analytics 3, is most commonly referred to as “Universal Analytics.”) GA4 is drastically different than Universal Analytics; in…
How to Grow Your Business with a Referral Program
If you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus…
Reputation Management: Should You Respond to Negative Reviews?
Reputation management is key to defending the brand you’ve worked so hard to build. The most visible aspect of reputation management is how customers see you respond to negative reviews and comments. Responding to negative online reviews is one of…
Honda, Hippos and Photoshop Tips—Oh, My!
As a designer, you know the phrase, “make it pretty,” all too well. You’re often asked to work your magic on a variety of projects—and it’s not always limited to websites or brochures. In fact, sometimes things are a bit…
5 Reasons You Should Care About Online Reviews (And What to Do About Them)
There’s no denying that we live in a review culture now. Social media started it, and online retailers made it the norm. Often overlooked, this element of word-of-mouth marketing has become one of the most powerful drivers of sales, particularly in the “decision” phase of the buyer’s journey. Read more »
Millennial Moms and the Market of the Future
The hand that rocks the cradle, they say … Our mothers’ opinions become ours from a young age and when we’re old enough to have our own opinions, we often still trust that mother knows best. Or, at least she…
Reality Check—Have You Relegated SEO to the Back Burner?
Amidst these days of digital dominance, it’s rare to find a business that doesn’t understand—and try to capitalize on—the importance of good SEO. In fact, you’ll find that most organizations, regardless of size, agree it’s among the most vital factors…