Need an Effective Media Strategy? Get Creative.
If it’s disruptive enough, the way you deliver an idea is at least as important as the idea itself. That’s why you need to combine smart analytics with creative boundary-pushing. Read more »
Is it Time for Marketers to Cut the Cord, Too?
There’s much talk these days about “cord cutting”—the choice some consumers are making to cancel their cable service in favor of either over-the-air (antenna) TV or alternative delivery services (Netflix, YouTube, Hulu, etc.) So what’s the message for marketers? Abandon TV like the bellbottoms of yesteryear? No, we don’t think so (although we do think you need to lose the bellbottoms). Read more »
Why Your Digital Ads Still Need the Human Touch
Huge collections of websites like the Google Display Network can help advertisers get maximum exposure—but this model can be vulnerable to click fraud and placement next to unsafe content. Here’s why actual human beings are still the key to getting the most out of online advertising. Read more »
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