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Japanese Wrestlers, Socks, and the Power of Influencer Marketing

What could a Japanese pro wrestler do to convince you to buy socks? If you’re a follower of Suzuki Minoru on Instragram, all he has to do is post a daily pic of his STANCE socks, and you’re hooked. With social media reaching critical mass and the possibility for everyone to become their own publisher, channel and star, what “influencer” means is drastically changing—and so is the scale. Read more »