Financial marketing was never simple—and mobile and online banking have only increased the number and complexity of the challenges. That’s because banks and credit unions aren’t just competing against the commercial or community bank down the street, but against regional…
If you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus…
Does your company have a crisis communication plan? Most consumer services companies, especially franchise businesses, have at least some sort of business continuation or disaster recovery plan. These are usually very good at cataloging resources to keep your company operating,…
Reputation management is key to defending the brand you’ve worked so hard to build. The most visible aspect of reputation management is how customers see you respond to negative reviews and comments. Responding to negative online reviews is one of…
Newspapers, magazines and broadcast outlets are no longer the only ways your public relations efforts reach people. But knowing how to write a press release remains a valuable skill for gaining the attention of websites and news outlets that can…
So… what is public relations? Hint: It isn’t just churning out press releases! Join resident PR expert, Daniel Lally, for a quick intro to public relations. Read more »
Purpose: it’s a big deal. To individuals, to businesses, to brands, to life. If you look at life under a microscope lately, you’ll see some pretty intense things. The proverbial petri dish is full—overflowing, some might say. In between…
Your business-to-business campaign clearly explains the advantages of your product. Your sales team has demonstrated the ease of operation, heuristic design and how it fits into your customer’s process. You’ve checked every box the decision maker needs to make…
As Boeing CEO Dennis Muilenburg headed to Capitol Hill for his two days of ritual public humiliation over the 737 Max, his company took out full-page ads in several major newspapers. We’ll leave it to others to dissect the executive’s…