Marketing

According to a 2014 survey by the Content Marketing Institute, only 30% of manufacturing companies say that they are effective at content marketing. In the same survey, respondents indicated that they felt videos were among the most effective marketing tactics they used. So how can manufacturers use videos to market even more effectively? Read more »

The best new marketing tool is right in your customers’ pocket, purse or palm. Mobile devices are at the heart of location-based marketing – letting you target potential customers instantly based on where they are. Read more »

We’re exposed to so many messages in a day that it’s easy to tune them out. That’s no good for advertisers, of course. So how do you get your marketing efforts to break through the noise? Read more »