There’s no denying that we live in a review culture now. Social media started it, and online retailers made it the norm. Often overlooked, this element of word-of-mouth marketing has become one of the most powerful drivers of sales, particularly in the “decision” phase of the buyer’s journey. Read more »
Any plan for identifying, targeting and attracting customers to your brand almost always involves some sort of analysis of the customer journey. It’s the path from the Zero Moment of Truth, through something like a Sales Funnel, and leading…
The hand that rocks the cradle, they say … Our mothers’ opinions become ours from a young age and when we’re old enough to have our own opinions, we often still trust that mother knows best. Or, at least she…
It’s no surprise: we all work hard to ensure our departments and companies are running as lean as possible, building flexible teams of multitaskers. The upside? The latest user-friendly technology and trends make it easier than ever to do…
No matter how good your dealership’s marketing is, there’s always room for more. Unfortunately, your marketing budget isn’t infinite—so maximizing it by finding nontraditional outlets or outside-the-box strategies is just as vital as advertising your latest incentive or sale. Read more »
The ability to reach and interact with users has expanded so far beyond traditional advertising mediums that the only limit to marketing opportunities is… well, to quote a wise woman: The limit does not exist. Read more »
It may sound cynical to engage in charitable giving or volunteerism with the goal of increasing your business—but here’s why it’s not. Read more »
In a reversal of long-held marketing wisdom, millennials are buying cars– in 2016, in fact, millennials’ share of the new car market rose to 30% and outpaced baby boomers in car purchases for the first time. How should your marketing message adjust to engage this huge buying segment? Read more »
It’s the yin/yang, right-brain/left-brain, chocolate/peanut butter debate many in the marketing industry have year after year. Which is more important: data or creativity? Read more »
Millennials are pushing marketers to come up with innovative new approaches that focus on interactivity and authenticity. We can’t rely on the old chestnuts of advertising any more, which actually creates a refreshing opportunity for marketers and creatives to really push our capabilities. Read more »