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How to Reach the New Motoring Millennial

In a reversal of long-held marketing wisdom, millennials are buying cars– in 2016, in fact, millennials’ share of the new car market rose to 30% and outpaced baby boomers in car purchases for the first time. How should your marketing message adjust to engage this huge buying segment? Read more »

Millennials are making us rethink our marketing.

Millennials are pushing marketers to come up with innovative new approaches that focus on interactivity and authenticity. We can’t rely on the old chestnuts of advertising any more, which actually creates a refreshing opportunity for marketers and creatives to really push our capabilities. Read more »