Advertising is a crucial component of any business’s growth strategy. Whether you’re a small local business or a business enterprise, getting the word out about your products or services can make all the difference. But at what point should you…
There are many factors that go into selecting your agency, including the staff, the capabilities, the pitch, and how suited they are to meet your business needs. One thing that doesn’t come up as often is which platforms they work with. Read more »
The new year is in full swing, and we’re excited about all that it has in store for our clients and team! 2023 was an exciting and memorable one at St. Gregory. We’ve put together some highlights from the past…
In marketing and advertising, staying ahead of the curve and being prepared to pivot when necessary is crucial. One challenge that businesses face is how to market themselves effectively when political campaigns are pouring endless amounts of money into media…
I’ve been working in digital since the mid-2000s, and over the years, not only has technology changed and evolved, but I’ve also seen several mistakes. They can range in severity from minimal, like the wrong piece of creative running, to…
Google held its annual Google Marketing Live virtual event on May 23rd, and if you’re familiar with the evolution of the Google Ads Platform, you should already know which buzzwords are coming out of it. During this event, the Google…
More often we hear stories about local businesses becoming the victims of hackers, losing access to their business’s Facebook, Twitter, Instagram, or other social media accounts. Stolen accounts can severely damage any business’s reputation and effectively limit its ability to…
As digital marketing and our Internet culture evolve, so do changes in consumer privacy laws and how small- to medium-size businesses must operate. In a nutshell, these rules and laws create protections for consumers on how companies can use, sell,…
Do just a quick Google search and you’ll encounter hundreds of digital acronyms. With so many options out there, how do you know which are important to understand and track? In modern digital advertising, everything should be data- and goal-driven.…
The terms “multichannel” and “omnichannel” have gained prevalence in recent years as both marketing tactics and consumer/client knowledge have expanded. While many think they are synonymous, there are key differences between the two marketing styles, especially in determining which model…