Google held its annual Google Marketing Live virtual event on May 23rd, and if you’re familiar with the evolution of the Google Ads Platform, you should already know which buzzwords are coming out of it. During this event, the Google…
More often we hear stories about local businesses becoming the victims of hackers, losing access to their business’s Facebook, Twitter, Instagram, or other social media accounts. Stolen accounts can severely damage any business’s reputation and effectively limit its ability to…
As digital marketing and our Internet culture evolve, so do changes in consumer privacy laws and how small- to medium-size businesses must operate. In a nutshell, these rules and laws create protections for consumers on how companies can use, sell,…
Do just a quick Google search and you’ll encounter hundreds of digital acronyms. With so many options out there, how do you know which are important to understand and track? In modern digital advertising, everything should be data- and goal-driven.…
The terms “multichannel” and “omnichannel” have gained prevalence in recent years as both marketing tactics and consumer/client knowledge have expanded. While many think they are synonymous, there are key differences between the two marketing styles, especially in determining which model…
Brainstorming ways to spread the word about your business? If so, YouTube should definitely be on your to-do list. Unfortunately, many companies, consumer service oriented and otherwise, shy away from the platform. That hesitation usually stems from either concerns about…
Should you bid on your brand name? If you’ve got SEO cred, a branded search campaign may seem unnecessary, but here are 6 reasons you should reconsider. Read more »
Help. The clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks the vendor is reporting is significantly…
In this series of posts, I’ve addressed some of the reasons why what Google Analytics reports may not align with the numbers you’re receiving from advertising partners. In this edition, I’ll address two more potential causes that may be more…
Multiple digital campaigns running on different platforms can make measuring results more complicated than we’d like. The challenge is particularly acute when comparing your own Google Analytics to reporting from a third-party partner. In a previous article, I discussed…