In marketing and advertising, staying ahead of the curve and being prepared to pivot when necessary is crucial. One challenge that businesses face is how to market themselves effectively when political campaigns are pouring endless amounts of money into media…
I’ve been working in digital since the mid-2000s, and over the years, not only has technology changed and evolved, but I’ve also seen several mistakes. They can range in severity from minimal, like the wrong piece of creative running, to…
Congratulations! You’ve decided that the best use for your marketing dollars is to run a television commercial. Whew! Hard decision made; now you can kick back and relax, right? Not quite; you still need to decide between linear, OTT, and…
Google Analytics 4, also known simply as “GA4,” is the latest iteration of Google Analytics. (The previous version, which was technically Google Analytics 3, is most commonly referred to as “Universal Analytics.”) GA4 is drastically different than Universal Analytics; in…
If you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus…
Direct mail marketing and print advertising can be powerful additions to a comprehensive marketing strategy. Don’t believe it? According to Smallbizgenius, people who receive a piece of direct mail spend 28% more than those who don’t. At St. Gregory, we’ve…
Pre-roll ads—the short commercials that play before online videos—are a relatively new attempt to capture viewer attention for advertisers. But alas, according to a recent consumer study by Magna and IPG Media Lab, 65% of viewers skip them as soon as they get the chance. Here’s how you can keep potential customers from skipping your messages. Read more »
We took an informal, office-wide poll to find out what people respond to—and what bugs them—about car commercials. Sure, we’re all marketing and advertising professionals here at St. Gregory Group, but we’re also potential customers. Here are our do’s and don’ts for car commercials. Read more »
The best marketing strategy in the world can only have temporary results if it doesn’t account for the entire customer experience. Sure, our first job is to get people in the door, on the lot or to the website, but…
There’s a saying among litigators that goes something like this: If the facts are on your side, pound the facts. If the law is on your side, pound the law. If neither is on your side, pound the table.…