Google Analytics 4, also known simply as “GA4,” is the latest iteration of Google Analytics. (The previous version, which was technically Google Analytics 3, is most commonly referred to as “Universal Analytics.”) GA4 is drastically different than Universal Analytics; in…
Customers are more likely to survive a plane crash, complete Navy SEAL training, or summit Mount Everest than they are to click on a banner ad. Statistically, 85% of people won’t click on an ad, and about half of the clicks that do happen…
Look. Some of our best friends are car dealers, but many people just don’t trust them. Whether customers have had bad experiences or just succumb to an unfair stereotype, it takes a lot to establish a reputation for being trustworthy in the car business. Read more »
Sure, the service department should treat customers with respect, diagnose and fix their cars’ problems quickly and charge them fairly—but if that’s all they do, you have missed three opportunities that could have added up to big dollars. Read more »
No matter what brand of car you’re selling, the little details about your dealership can mean the difference between making a sale or not—or, more critically, creating a customer for life versus a one-off buyer. Read more »
No matter how good your dealership’s marketing is, there’s always room for more. Unfortunately, your marketing budget isn’t infinite—so maximizing it by finding nontraditional outlets or outside-the-box strategies is just as vital as advertising your latest incentive or sale. Read more »
If you’ve been using the same perfectly serviceable collateral year after year, you’re probably attracting only a fraction of the new business you could. Here’s why it’s smart to review your marketing collateral every few years. Read more »
Experts argue that while Facebook might offer better visibility, Instagram delivers a higher level of engagement. In fact, Forbes considers Instagram the best social media platform for engagement. But what does that mean? Read more »
The ability to reach and interact with users has expanded so far beyond traditional advertising mediums that the only limit to marketing opportunities is… well, to quote a wise woman: The limit does not exist. Read more »
People have been calling for a massive exodus from the Facebook almost since its inception, and recent issues such as the Cambridge Analytica data breach have energized those predicting the end of the social media platform. Ad revenue, however, is still going strong. What’s going on? Read more »