Why should your company have brand guidelines, including a style guide? Let’s answer that with a quick exercise. Have you ever seen a blue McDonald’s arch? How about the Target bullseye: is it ever green instead of red? Or the…
The web moves fast. With tech geniuses constantly devising improvements and innovations, what was cutting-edge six months ago can be basic today. A website from 10 years ago? It might as well be in a museum. How can you make sure your business’ website is up to snuff? It doesn’t mean you have to redesign your site every year. The trick is to have a flexible website that allows for growth and change without overdoing it on gimmicks and trends. With good research, careful planning and a top-notch design team, you can make sure your business website does what you need it to do. Here’s our best advice on website redesigns: Read more »
If you’ve ever sat through a long meeting debating the relative merits of the headline in concept #2 versus the color choice in #7 (or maybe with the design of concept #16?), then you’ve seen firsthand how approaching a marketing…
If you’re of the opinion that design is a frivolous afterthought or a feature that’s ultimately peripheral to a product’s success, here’s why you should reconsider. Read more »