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St. Gregory Blog

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Maintaining Your Brand: Brand Style Guides 101

Author Antoine Percy By Antoine Percy
Date May 18, 2022
Why should your company have brand guidelines, including a style guide? Let’s answer that with a quick exercise. Have you ever seen a blue McDonald’s arch? How about the Target bullseye: is it ever green instead of red? Or the Starbucks logo: is the mermaid sometimes green, sometimes yellow, and…

Google Analytics 4: Why You Shouldn’t Wait

Author Alex Webb By Alex Webb
Date April 9, 2022
In March, Google announced that as of July 1, 2023 Universal Analytics accounts will cease processing data. That means everyone will have to transition to GA4 (Google Analytics 4) or a Google Analytics alternative by that date. With that announcement, marketing departments the world over breathed a sigh of relief….

YouTube Content Ideas for Consumer Service Companies 

Author Alex Webb By Alex Webb
Date March 7, 2022
Brainstorming ways to spread the word about your business? If so, YouTube should definitely be on your to-do list. Unfortunately, many companies, consumer service oriented and otherwise, shy away from the platform. That hesitation usually stems from either concerns about the time and skill commitment making videos would require or…

Linear TV vs. OTT vs. Addressable TV

Author Emily Oslica By Emily Oslica
Date February 7, 2022
Congratulations! You’ve decided that the best use for your marketing dollars is to run a television commercial. Whew! Hard decision made; now you can kick back and relax, right? Not quite; you still need to decide between linear, OTT, and addressable TV. Yes, thanks to the of rise streaming services…

Engagement Rate: Google Analytics 4 Feature

Author stgregory By stgregory
Date January 29, 2022
Google Analytics 4, also known simply as “GA4,” is the latest iteration of Google Analytics. (The previous version, which was technically Google Analytics 3, is most commonly referred to as “Universal Analytics.”) GA4 is drastically different than Universal Analytics; in fact, the differences could fill a book. Today, we’re going…

How to Come Up with Restaurant Content Ideas

Author Alex Webb By Alex Webb
Date January 7, 2022
Is your restaurant blogging or generating some type of onsite content on a regular basis? If not, it’s time to start! At St. Gregory, we know that content marketing is a bit like flossing—most people know they should be doing it regularly but the benefits aren’t always immediately apparent. Plus,…

What is Inbound Marketing?

Author Baihley Gentry By Baihley Gentry
Date December 21, 2021
When it comes to digital marketing, there’s no shortage of jargon—earned media, owned media, inbound marketing, content marketing. And don’t even get us started on the acronyms! Unfortunately, in order to effectively and efficiently reach your target audience you do need to know what options are out there. In other…

3 Tips for Digital Marketing for Banks

Author Alex Webb By Alex Webb
Date November 7, 2021
The Internet has drastically changed the banking industry. Consumers look for answers to their financial questions in blog posts and YouTube videos. They pay bills, cash checks, and transfer money with a few taps on a smartphone. They compare rates, read reviews, and solicit advice before ever visiting a bank’s…

Customer Relationships Take More Than Software

Author Daniel Lally By Daniel Lally
Date October 27, 2021
Mention customer relationships to almost anybody—including your favorite search engine—and, whether you like it or not, you probably just found yourself having a conversation about software. There are dozens of apps, programs, websites and other assorted platforms that can help you manage and track your online and offline engagement with…