Why should your company have brand guidelines, including a style guide? Let’s answer that with a quick exercise. Have you ever seen a blue McDonald’s arch? How about the Target bullseye: is it ever green instead of red? Or the Starbucks logo: is the mermaid sometimes green, sometimes yellow, and…
Financial marketing was never simple—and mobile and online banking have only increased the number and complexity of the challenges. That’s because banks and credit unions aren’t just competing against the commercial or community bank down the street, but against regional and national behemoths with the resources (and media budgets) to…
In March, Google announced that as of July 1, 2023 Universal Analytics accounts will cease processing data. That means everyone will have to transition to GA4 (Google Analytics 4) or a Google Analytics alternative by that date. With that announcement, marketing departments the world over breathed a sigh of relief….
Brainstorming ways to spread the word about your business? If so, YouTube should definitely be on your to-do list. Unfortunately, many companies, consumer service oriented and otherwise, shy away from the platform. That hesitation usually stems from either concerns about the time and skill commitment making videos would require or…
Congratulations! You’ve decided that the best use for your marketing dollars is to run a television commercial. Whew! Hard decision made; now you can kick back and relax, right? Not quite; you still need to decide between linear, OTT, and addressable TV. Yes, thanks to the of rise streaming services…
Google Analytics 4, also known simply as “GA4,” is the latest iteration of Google Analytics. (The previous version, which was technically Google Analytics 3, is most commonly referred to as “Universal Analytics.”) GA4 is drastically different than Universal Analytics; in fact, the differences could fill a book. Today, we’re going…
Is your restaurant blogging or generating some type of onsite content on a regular basis? If not, it’s time to start! At St. Gregory, we know that content marketing is a bit like flossing—most people know they should be doing it regularly but the benefits aren’t always immediately apparent. Plus,…
When it comes to digital marketing, there’s no shortage of jargon—earned media, owned media, inbound marketing, content marketing. And don’t even get us started on the acronyms! Unfortunately, in order to effectively and efficiently reach your target audience you do need to know what options are out there. In other…
The Internet has drastically changed the banking industry. Consumers look for answers to their financial questions in blog posts and YouTube videos. They pay bills, cash checks, and transfer money with a few taps on a smartphone. They compare rates, read reviews, and solicit advice before ever visiting a bank’s…
Mention customer relationships to almost anybody—including your favorite search engine—and, whether you like it or not, you probably just found yourself having a conversation about software. There are dozens of apps, programs, websites and other assorted platforms that can help you manage and track your online and offline engagement with…
