St. Gregory Blog
How to Grow Your Business with a Referral Program
Author
By Kyle O'Daniel
Date
September 7, 2021
If you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus a large proportion of their marketing budget on generating fresh…
How to Maximize Your Small Business Marketing Efforts
Author
By Steve Bleh
Date
August 21, 2021
For small business owners, every dollar counts. Combine that with the fact that there are about a million different ways to advertise, and the concept of marketing may feel utterly overwhelming. Take a deep breath. While a small business owner may never have the same resources and budget as larger…
What is Bounce Rate?
Author
By Alex Webb
Date
August 11, 2021
Today, in marketing, a lack of data usually isn’t the problem. Quite the opposite. Generally there is too much—from reach to viewable impressions, CTR (click-through-rate) to video view rate, cost per click to cost per acquisition. How do you cut through the noise to what really matters? Well, for starters,…
How to Measure Direct Mail and Print Advertising
Author
By Alex Webb
Date
July 27, 2021
Direct mail marketing and print advertising can be powerful additions to a comprehensive marketing strategy. Don’t believe it? According to Smallbizgenius, people who receive a piece of direct mail spend 28% more than those who don’t. At St. Gregory, we’ve been helping businesses launch direct mail advertising campaigns and print…
Grow Your Lunch Business
Author
By Steve Bleh
Date
July 7, 2021
Too many food service operators—particularly in casual restaurant formats, and specifically, the more premium casual restaurant concepts—misjudge the multiplier effect of a strong weekday lunch business. Sure, you can simplify the menu and turn over the tables a lot (sometimes) faster, but some operators still argue that even so, there’s…
Why the Integrated Marketing Campaign Is Still King
Author
By Kyle O'Daniel
Date
June 21, 2021
There’s no shortage of discussion these days about digital vs. traditional advertising, typically along the lines of extolling the former and downplaying the later. What you might not hear enough of, though, is the increasing need to consider digital with traditional when it comes to your next marketing campaign. The…
6 Questions to Ask When Interviewing Marketing Agencies
Author
By Julie Hawkins
Date
June 7, 2021
You know your business inside and out. But when it comes to marketing and advertising, a little extra help – especially from proven professionals – can go a long way. Read more »
How to Make YouTube Ads People Will Actually Watch (4 Tips)
Author
By Kyle O'Daniel
Date
May 21, 2021
Pre-roll ads—the short commercials that play before online videos—are a relatively new attempt to capture viewer attention for advertisers. But alas, according to a recent consumer study by Magna and IPG Media Lab, 65% of viewers skip them as soon as they get the chance. Here’s how you can keep…
Community Engagement and Event Marketing for Local Business
Author
By Daniel Lally
Date
May 7, 2021
For a restaurant or home services company, name recognition and trust are core assets—and any lack of that positive awareness can be a big hurdle to your marketing success. Your investment in traditional and digital advertising and social media engagement are just table stakes. But there’s another way to help…