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St. Gregory Blog

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How to Come Up with Restaurant Content Ideas

Author Alex Webb By Alex Webb
Date January 7, 2022
Is your restaurant blogging or generating some type of onsite content on a regular basis? If not, it’s time to start! At St. Gregory, we know that content marketing is a bit like flossing—most people know they should be doing it regularly but the benefits aren’t always immediately apparent. Plus,…

What is Inbound Marketing?

Author Baihley Gentry By Baihley Gentry
Date December 21, 2021
When it comes to digital marketing, there’s no shortage of jargon—earned media, owned media, inbound marketing, content marketing. And don’t even get us started on the acronyms! Unfortunately, in order to effectively and efficiently reach your target audience you do need to know what options are out there. In other…

3 Tips for Digital Marketing for Banks

Author Alex Webb By Alex Webb
Date November 7, 2021
The Internet has drastically changed the banking industry. Consumers look for answers to their financial questions in blog posts and YouTube videos. They pay bills, cash checks, and transfer money with a few taps on a smartphone. They compare rates, read reviews, and solicit advice before ever visiting a bank’s…

Customer Relationships Take More Than Software

Author Daniel Lally By Daniel Lally
Date October 27, 2021
Mention customer relationships to almost anybody—including your favorite search engine—and, whether you like it or not, you probably just found yourself having a conversation about software. There are dozens of apps, programs, websites and other assorted platforms that can help you manage and track your online and offline engagement with…

How to Make a Radio Ad for Your Restaurant

Author Baihley Gentry By Baihley Gentry
Date October 7, 2021
The average consumer is hit with thousands of advertisements each day. In fact, Forbes estimates that, on the low end, Americans see 4,000 ads every day. How can your restaurant stand out amid all that noise? Radio may be the answer. In this article we discuss why radio may be…

Nielsen’s Accreditation Suspended: Now What?

Author Emily Oslica By Emily Oslica
Date September 21, 2021
Good marketing agencies use data to inform their strategy. And at St. Gregory, we pride ourselves on being more than good. Data and quantitative experience are the backbone of the decisions we make on behalf of our clients. However, what happens when there are questions surrounding that data’s integrity? This…

How to Grow Your Business with a Referral Program

Author Kyle O'Daniel By Kyle O'Daniel
Date September 7, 2021
If you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus a large proportion of their marketing budget on generating fresh…

How to Maximize Your Small Business Marketing Efforts

Author Steve Bleh By Steve Bleh
Date August 21, 2021
For small business owners, every dollar counts. Combine that with the fact that there are about a million different ways to advertise, and the concept of marketing may feel utterly overwhelming. Take a deep breath. While a small business owner may never have the same resources and budget as larger…

What is Bounce Rate?

Author Alex Webb By Alex Webb
Date August 11, 2021
Today, in marketing, a lack of data usually isn’t the problem. Quite the opposite. Generally there is too much—from reach to viewable impressions, CTR (click-through-rate) to video view rate, cost per click to cost per acquisition. How do you cut through the noise to what really matters? Well, for starters,…

How to Measure Direct Mail and Print Advertising

Author Alex Webb By Alex Webb
Date July 27, 2021
Direct mail marketing and print advertising can be powerful additions to a comprehensive marketing strategy. Don’t believe it? According to Smallbizgenius, people who receive a piece of direct mail spend 28% more than those who don’t. At St. Gregory, we’ve been helping businesses launch direct mail advertising campaigns and print…