St. Gregory Blog
How to Come Up with Restaurant Content Ideas
Author
By Alex Webb
Date
January 7, 2022
Is your restaurant blogging or generating some type of onsite content on a regular basis? If not, it’s time to start! At St. Gregory, we know that content marketing is a bit like flossing—most people know they should be doing it regularly but the benefits aren’t always immediately apparent. Plus,…
What is Inbound Marketing?
Author
By Baihley Gentry
Date
December 21, 2021
When it comes to digital marketing, there’s no shortage of jargon—earned media, owned media, inbound marketing, content marketing. And don’t even get us started on the acronyms! Unfortunately, in order to effectively and efficiently reach your target audience you do need to know what options are out there. In other…
3 Tips for Digital Marketing for Banks
Author
By Alex Webb
Date
November 7, 2021
The Internet has drastically changed the banking industry. Consumers look for answers to their financial questions in blog posts and YouTube videos. They pay bills, cash checks, and transfer money with a few taps on a smartphone. They compare rates, read reviews, and solicit advice before ever visiting a bank’s…
Customer Relationships Take More Than Software
Author
By Daniel Lally
Date
October 27, 2021
Mention customer relationships to almost anybody—including your favorite search engine—and, whether you like it or not, you probably just found yourself having a conversation about software. There are dozens of apps, programs, websites and other assorted platforms that can help you manage and track your online and offline engagement with…
How to Make a Radio Ad for Your Restaurant
Author
By Baihley Gentry
Date
October 7, 2021
The average consumer is hit with thousands of advertisements each day. In fact, Forbes estimates that, on the low end, Americans see 4,000 ads every day. How can your restaurant stand out amid all that noise? Radio may be the answer. In this article we discuss why radio may be…
Nielsen’s Accreditation Suspended: Now What?
Author
By Emily Oslica
Date
September 21, 2021
Good marketing agencies use data to inform their strategy. And at St. Gregory, we pride ourselves on being more than good. Data and quantitative experience are the backbone of the decisions we make on behalf of our clients. However, what happens when there are questions surrounding that data’s integrity? This…
How to Maximize Your Small Business Marketing Efforts
Author
By Steve Bleh
Date
August 21, 2021
For small business owners, every dollar counts. Combine that with the fact that there are about a million different ways to advertise, and the concept of marketing may feel utterly overwhelming. Take a deep breath. While a small business owner may never have the same resources and budget as larger…
What is Bounce Rate?
Author
By Alex Webb
Date
August 11, 2021
Today, in marketing, a lack of data usually isn’t the problem. Quite the opposite. Generally there is too much—from reach to viewable impressions, CTR (click-through-rate) to video view rate, cost per click to cost per acquisition. How do you cut through the noise to what really matters? Well, for starters,…
Grow Your Lunch Business
Author
By Steve Bleh
Date
July 7, 2021
Too many food service operators—particularly in casual restaurant formats, and specifically, the more premium casual restaurant concepts—misjudge the multiplier effect of a strong weekday lunch business. Sure, you can simplify the menu and turn over the tables a lot (sometimes) faster, but some operators still argue that even so, there’s…