More often we hear stories about local businesses becoming the victims of hackers, losing access to their business’s Facebook, Twitter, Instagram, or other social media accounts. Stolen accounts can severely damage any business’s reputation and effectively limit its ability to communicate with customers. The worst part is that if your…
Great visuals are a critical component to having a successful social media design and social media marketing that drives engagement. This is even more important on highly visual channels like Facebook and Instagram. Here are some tips that will help you become that social media champion and ensure your social…
Reputation management is key to defending the brand you’ve worked so hard to build. The most visible aspect of reputation management is how customers see you respond to negative reviews and comments. Responding to negative online reviews is one of the more nuanced and, at times, nerve-racking challenges of a…
In today’s world we’ve taken the very definition of multitasking to an entirely new level. We’re bingeing the latest season of The Crowne on Netflix while scrolling through our Instagram feed. We’re listening to a podcast while adding something to Facebook Marketplace. We’re downloading books from the local library…
The hand that rocks the cradle, they say … Our mothers’ opinions become ours from a young age and when we’re old enough to have our own opinions, we often still trust that mother knows best. Or, at least she sets the starting point. So, where do today’s Millennial moms…
Social media and other digital channels have given analytical marketers exactly what they’ve always wanted: more numbers to drop in a spreadsheet. I’m not dismissive. Data is very useful and important. It’s how we determine how to invest resources, where to double down, when to cut our losses, switch channels…
Experts argue that while Facebook might offer better visibility, Instagram delivers a higher level of engagement. In fact, Forbes considers Instagram the best social media platform for engagement. But what does that mean? Read more »
People have been calling for a massive exodus from the Facebook almost since its inception, and recent issues such as the Cambridge Analytica data breach have energized those predicting the end of the social media platform. Ad revenue, however, is still going strong. What’s going on? Read more »
What could a Japanese pro wrestler do to convince you to buy socks? If you’re a follower of Suzuki Minoru on Instragram, all he has to do is post a daily pic of his STANCE socks, and you’re hooked. With social media reaching critical mass and the possibility for everyone…
