St. Gregory Blog
Social Media Design
Author
By Sarah Fisher
Date
February 25, 2021
Great visuals are a critical component to having a successful social media design and social media marketing that drives engagement. This is even more important on highly visual channels like Facebook and Instagram. Here are some tips that will help you become that social media champion and ensure your social…
Reputation Management: Should You Respond to Negative Reviews?
Author
By Daniel Lally
Date
January 20, 2021
Reputation management is key to defending the brand you’ve worked so hard to build. The most visible aspect of reputation management is how customers see you respond to negative reviews and comments. Responding to negative online reviews is one of the more nuanced and, at times, nerve-racking challenges of a…
Too Tired to Think. Tell Me What I Need and I’ll Probably Buy It.
Author
By Baihley Gentry
Date
January 29, 2020
In today’s world we’ve taken the very definition of multitasking to an entirely new level. We’re bingeing the latest season of The Crowne on Netflix while scrolling through our Instagram feed. We’re listening to a podcast while adding something to Facebook Marketplace. We’re downloading books from the local library…
Millennial Moms and the Market of the Future
Author
By Sarah Fisher
Date
October 23, 2019
The hand that rocks the cradle, they say … Our mothers’ opinions become ours from a young age and when we’re old enough to have our own opinions, we often still trust that mother knows best. Or, at least she sets the starting point. So, where do today’s Millennial moms…
Goodhart’s Law and Starting with Why
Author
By Daniel Lally
Date
August 21, 2019
Social media and other digital channels have given analytical marketers exactly what they’ve always wanted: more numbers to drop in a spreadsheet. I’m not dismissive. Data is very useful and important. It’s how we determine how to invest resources, where to double down, when to cut our losses, switch channels…
Teamwork, Baby: A Social Media Case Study
Author
By Scotty Swemba
Date
January 25, 2019
This is a story about collaboration, pop culture, and how ideas can evolve to fit their medium. It’s also about babies. Read more »
Visualize Better Sales: Eye Candy Meets Marketing on Instagram
Author
By stgregory
Date
May 16, 2018
Experts argue that while Facebook might offer better visibility, Instagram delivers a higher level of engagement. In fact, Forbes considers Instagram the best social media platform for engagement. But what does that mean? Read more »
Welcome to Social Media … Wait, where is everyone going?
Author
By stgregory
Date
April 4, 2018
People have been calling for a massive exodus from the Facebook almost since its inception, and recent issues such as the Cambridge Analytica data breach have energized those predicting the end of the social media platform. Ad revenue, however, is still going strong. What’s going on? Read more »
Japanese Wrestlers, Socks, and the Power of Influencer Marketing
Author
By stgregory
Date
February 16, 2018
What could a Japanese pro wrestler do to convince you to buy socks? If you’re a follower of Suzuki Minoru on Instragram, all he has to do is post a daily pic of his STANCE socks, and you’re hooked. With social media reaching critical mass and the possibility for everyone…