Struggling to come up with blog ideas for your company’s website? Developing a steady stream of blog post ideas can seem daunting, but we’re willing to bet there are some great resources right at your fingertips. Read on for our top six tips to develop great blog ideas right now!…
You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a bit more) are heavily influenced in their purchase decisions by…
Financial marketing was never simple—and mobile and online banking have only increased the number and complexity of the challenges. That’s because banks and credit unions aren’t just competing against the commercial or community bank down the street, but against regional and national behemoths with the resources (and media budgets) to…
If you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus a large proportion of their marketing budget on generating fresh…
Does your company have a crisis communication plan? Most consumer services companies, especially franchise businesses, have at least some sort of business continuation or disaster recovery plan. These are usually very good at cataloging resources to keep your company operating, but what happens when the crisis is not with your…
Reputation management is key to defending the brand you’ve worked so hard to build. The most visible aspect of reputation management is how customers see you respond to negative reviews and comments. Responding to negative online reviews is one of the more nuanced and, at times, nerve-racking challenges of a…
Newspapers, magazines and broadcast outlets are no longer the only ways your public relations efforts reach people. But knowing how to write a press release remains a valuable skill for gaining the attention of websites and news outlets that can influence your customers, suppliers, partners and community. And while there’s…
So… what is public relations? Hint: It isn’t just churning out press releases! Join resident PR expert, Daniel Lally, for a quick intro to public relations. Read more »
Purpose: it’s a big deal. To individuals, to businesses, to brands, to life. If you look at life under a microscope lately, you’ll see some pretty intense things. The proverbial petri dish is full—overflowing, some might say. In between the COVID-19 global crisis, we’re grappling with longstanding issues of…
Your business-to-business campaign clearly explains the advantages of your product. Your sales team has demonstrated the ease of operation, heuristic design and how it fits into your customer’s process. You’ve checked every box the decision maker needs to make an informed, rational, solid business decision. Still … nothing. Why…
