St. Gregory Blog
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4 Rules for Cause Branding with a Case Study
Author
By Daniel Lally
Date
June 15, 2022
You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a bit more) are heavily influenced in their purchase decisions by…
Public Relations for Banks and Credit Unions: Needed Now More Than Ever
Author
By Daniel Lally
Date
April 26, 2022
Financial marketing was never simple—and mobile and online banking have only increased the number and complexity of the challenges. That’s because banks and credit unions aren’t just competing against the commercial or community bank down the street, but against regional and national behemoths with the resources (and media budgets) to…
How to Grow Your Business with a Referral Program
Author
By Kyle O'Daniel
Date
September 7, 2021
If you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus a large proportion of their marketing budget on generating fresh…
What to Do When Everyone’s Mad at Your Business
Author
By Daniel Lally
Date
March 8, 2021
Does your company have a crisis communication plan? Most consumer services companies, especially franchise businesses, have at least some sort of business continuation or disaster recovery plan. These are usually very good at cataloging resources to keep your company operating, but what happens when the crisis is not with your…
Reputation Management: Should You Respond to Negative Reviews?
Author
By Daniel Lally
Date
January 20, 2021
Reputation management is key to defending the brand you’ve worked so hard to build. The most visible aspect of reputation management is how customers see you respond to negative reviews and comments. Responding to negative online reviews is one of the more nuanced and, at times, nerve-racking challenges of a…
How to Write a Press Release
Author
By Daniel Lally
Date
November 30, 2020
Newspapers, magazines and broadcast outlets are no longer the only ways your public relations efforts reach people. But knowing how to write a press release remains a valuable skill for gaining the attention of websites and news outlets that can influence your customers, suppliers, partners and community. And while there’s…
What Is Public Relations?
Author
By Daniel Lally
Date
October 12, 2020
So… what is public relations? Hint: It isn’t just churning out press releases! Join resident PR expert, Daniel Lally, for a quick intro to public relations. Read more »
The Power of Purpose: A Now-Vital Need for Every Brand
Author
By Josh Roflow
Date
July 2, 2020
Purpose: it’s a big deal. To individuals, to businesses, to brands, to life. If you look at life under a microscope lately, you’ll see some pretty intense things. The proverbial petri dish is full—overflowing, some might say. In between the COVID-19 global crisis, we’re grappling with longstanding issues of…
What Are Your Customers So Scared Of?
Author
By Daniel Lally
Date
February 26, 2020
Your business-to-business campaign clearly explains the advantages of your product. Your sales team has demonstrated the ease of operation, heuristic design and how it fits into your customer’s process. You’ve checked every box the decision maker needs to make an informed, rational, solid business decision. Still … nothing. Why…