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Marketing

How to Grow Your Business with a Referral Program

Author Kyle O'Daniel By Kyle O'Daniel
Date September 7, 2021
If you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus a large proportion of their marketing budget on generating fresh…
Consumer Services

What to Do When Everyone’s Mad at Your Business

Author Daniel Lally By Daniel Lally
Date March 8, 2021
Does your company have a crisis communication plan? Most consumer services companies, especially franchise businesses, have at least some sort of business continuation or disaster recovery plan. These are usually very good at cataloging resources to keep your company operating, but what happens when the crisis is not with your…
Public Relations

How to Write a Press Release

Author Daniel Lally By Daniel Lally
Date November 30, 2020
Newspapers, magazines and broadcast outlets are no longer the only ways your public relations efforts reach people. But knowing how to write a press release remains a valuable skill for gaining the attention of websites and news outlets that can influence your customers, suppliers, partners and community.   And while there’s…
Uncategorized

The Power of Purpose: A Now-Vital Need for Every Brand

Author Josh Roflow By Josh Roflow
Date July 2, 2020
  Purpose: it’s a big deal. To individuals, to businesses, to brands, to life. If you look at life under a microscope lately, you’ll see some pretty intense things. The proverbial petri dish is full—overflowing, some might say. In between the COVID-19 global crisis, we’re grappling with longstanding issues of…
Marketing

What Are Your Customers So Scared Of?

Author Daniel Lally By Daniel Lally
Date February 26, 2020
  Your business-to-business campaign clearly explains the advantages of your product. Your sales team has demonstrated the ease of operation, heuristic design and how it fits into your customer’s process. You’ve checked every box the decision maker needs to make an informed, rational, solid business decision. Still … nothing. Why…
Crisis Communication

When Your Brand Stumbles

Author Daniel Lally By Daniel Lally
Date October 30, 2019
As Boeing CEO Dennis Muilenburg headed to Capitol Hill for his two days of ritual public humiliation over the 737 Max, his company took out full-page ads in several major newspapers. We’ll leave it to others to dissect the executive’s performance and the reaction of his brand, but the situation…
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