St. Gregory Blog
Engagement Rate: Google Analytics 4 Feature
Author
By stgregory
Date
January 29, 2022
Google Analytics 4, also known simply as “GA4,” is the latest iteration of Google Analytics. (The previous version, which was technically Google Analytics 3, is most commonly referred to as “Universal Analytics.”) GA4 is drastically different than Universal Analytics; in fact, the differences could fill a book. Today, we’re going…
How to Grow Your Business with a Referral Program
Author
By Kyle O'Daniel
Date
September 7, 2021
If you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus a large proportion of their marketing budget on generating fresh…
How to Measure Direct Mail and Print Advertising
Author
By Alex Webb
Date
July 27, 2021
Direct mail marketing and print advertising can be powerful additions to a comprehensive marketing strategy. Don’t believe it? According to Smallbizgenius, people who receive a piece of direct mail spend 28% more than those who don’t. At St. Gregory, we’ve been helping businesses launch direct mail advertising campaigns and print…
meat counter
Customer Experience: Getting the Customer is Only the First Step
Author
By Steve Bleh
Date
April 7, 2021
The best marketing strategy in the world can only have temporary results if it doesn’t account for the entire customer experience. Sure, our first job is to get people in the door, on the lot or to the website, but that’s just the beginning of the journey. I was lucky…
Branded Search Campaigns: Should You Bid on Your Brand Name?
Author
By Alex Webb
Date
October 22, 2020
Should you bid on your brand name? If you’ve got SEO cred, a branded search campaign may seem unnecessary, but here are 6 reasons you should reconsider. Read more »
Why Doesn’t My Vendor’s Report Match Google Analytics?
Author
By Alex Webb
Date
September 1, 2020
Help. The clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks the vendor is reporting is significantly higher than what you’re seeing in Google Analytics, which can…
When Sponsorship Partners Tell You “Wait ‘til Next Year!”
Author
By Kyle O'Daniel
Date
May 28, 2020
If events or sponsorships were part of your marketing strategy at the beginning of the year, chances are your plans are changing rapidly. The industries we work in at St. Gregory involve a number of event and seasonal sponsorships. Due to circumstances neither our clients nor their partners could…
What Are Your Customers So Scared Of?
Author
By Daniel Lally
Date
February 26, 2020
Your business-to-business campaign clearly explains the advantages of your product. Your sales team has demonstrated the ease of operation, heuristic design and how it fits into your customer’s process. You’ve checked every box the decision maker needs to make an informed, rational, solid business decision. Still … nothing. Why…
5 Reasons You Should Care About Online Reviews (And What to Do About Them)
Author
By Julie Hawkins
Date
January 6, 2020
There’s no denying that we live in a review culture now. Social media started it, and online retailers made it the norm. Often overlooked, this element of word-of-mouth marketing has become one of the most powerful drivers of sales, particularly in the “decision” phase of the buyer’s journey. Read more…