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St. Gregory Blog

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What’s The Big Deal with Ambassadors, Thought Leaders, and Influencers?

Author Josh Roflow By Josh Roflow
Date July 28, 2022
You’ve run a successful business for years, building up a recognizable and respected brand. Your clients are complimentary, loyal, and reach out to your company without hesitation whenever they are in need. So, nothing to worry about, right? Not so fast. While you may have noteworthy brand assets and appeal,…

Multichannel vs. Omnichannel Marketing – What’s Best for Your Business

Author Stan Schulte By Stan Schulte
Date July 19, 2022
The terms “multichannel” and “omnichannel” have gained prevalence in recent years as both marketing tactics and consumer/client knowledge have expanded. While many think they are synonymous, there are key differences between the two marketing styles, especially in determining which model is best for your business.   What is Omnichannel Marketing? First,…

How to Develop Blog Ideas

Author Stan Schulte By Stan Schulte
Date June 30, 2022
Struggling to come up with blog ideas for your company’s website? Developing a steady stream of blog post ideas can seem daunting, but we’re willing to bet there are some great resources right at your fingertips. Read on for our top six tips to develop great blog ideas right now!…

4 Rules for Cause Branding with a Case Study

Author Daniel Lally By Daniel Lally
Date June 15, 2022
You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a bit more) are heavily influenced in their purchase decisions by…

Maintaining Your Brand: Brand Style Guides 101

Author Antoine Percy By Antoine Percy
Date May 18, 2022
Why should your company have brand guidelines, including a style guide? Let’s answer that with a quick exercise. Have you ever seen a blue McDonald’s arch? How about the Target bullseye: is it ever green instead of red? Or the Starbucks logo: is the mermaid sometimes green, sometimes yellow, and…

Linear TV vs. OTT vs. Addressable TV

Author Emily Oslica By Emily Oslica
Date February 7, 2022
Congratulations! You’ve decided that the best use for your marketing dollars is to run a television commercial. Whew! Hard decision made; now you can kick back and relax, right? Not quite; you still need to decide between linear, OTT, and addressable TV. Yes, thanks to the of rise streaming services…

Engagement Rate: Google Analytics 4 Feature

Author stgregory By stgregory
Date January 29, 2022
Google Analytics 4, also known simply as “GA4,” is the latest iteration of Google Analytics. (The previous version, which was technically Google Analytics 3, is most commonly referred to as “Universal Analytics.”) GA4 is drastically different than Universal Analytics; in fact, the differences could fill a book. Today, we’re going…

How to Grow Your Business with a Referral Program

Author Kyle O'Daniel By Kyle O'Daniel
Date September 7, 2021
If you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand needs for sustained growth. Typically, residential service firms and franchise networks alike focus a large proportion of their marketing budget on generating fresh…

How to Measure Direct Mail and Print Advertising

Author Alex Webb By Alex Webb
Date July 27, 2021
Direct mail marketing and print advertising can be powerful additions to a comprehensive marketing strategy. Don’t believe it? According to Smallbizgenius, people who receive a piece of direct mail spend 28% more than those who don’t. At St. Gregory, we’ve been helping businesses launch direct mail advertising campaigns and print…