Google held its annual Google Marketing Live virtual event on May 23rd, and if you’re familiar with the evolution of the Google Ads Platform, you should already know which buzzwords are coming out of it. During this event, the Google Ads (and various other teams) at Google showcase their advancing…
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An image showing the decline of Silicone Valley Bank stock decline.
It’s fashionable for agencies and agency types to pump out whitepapers and think pieces tying any current bit of news to their particular discipline. Open LinkedIn on any given Friday and you’re likely to find deeply thought-out, if not researched, posts like “What Marketers Can Learn from this Year’s Kentucky…
We look forward to welcoming you in our new home. As you might know, St. Gregory was founded in 1992 on its namesake street in Mt. Adams. In April we returned to our roots, moving to Longworth Hall. Our team is now in a newly renovated space on the second…
More often we hear stories about local businesses becoming the victims of hackers, losing access to their business’s Facebook, Twitter, Instagram, or other social media accounts. Stolen accounts can severely damage any business’s reputation and effectively limit its ability to communicate with customers. The worst part is that if your…
You’ve run a successful business for years, building up a recognizable and respected brand. Your clients are complimentary, loyal, and reach out to your company without hesitation whenever they are in need. So, nothing to worry about, right? Not so fast. While you may have noteworthy brand assets and appeal,…
The terms “multichannel” and “omnichannel” have gained prevalence in recent years as both marketing tactics and consumer/client knowledge have expanded. While many think they are synonymous, there are key differences between the two marketing styles, especially in determining which model is best for your business. What is Omnichannel Marketing? First,…
Struggling to come up with blog ideas for your company’s website? Developing a steady stream of blog post ideas can seem daunting, but we’re willing to bet there are some great resources right at your fingertips. Read on for our top six tips to develop great blog ideas right now!…
You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a bit more) are heavily influenced in their purchase decisions by…
Why should your company have brand guidelines, including a style guide? Let’s answer that with a quick exercise. Have you ever seen a blue McDonald’s arch? How about the Target bullseye: is it ever green instead of red? Or the Starbucks logo: is the mermaid sometimes green, sometimes yellow, and…
Congratulations! You’ve decided that the best use for your marketing dollars is to run a television commercial. Whew! Hard decision made; now you can kick back and relax, right? Not quite; you still need to decide between linear, OTT, and addressable TV. Yes, thanks to the of rise streaming services…
