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St. Gregory Blog

Visual Portfolio, Posts & Image Gallery for WordPress

The Future of Marketing, According to the Google

Author Stan Schulte By Stan Schulte
Date May 31, 2023
Google held its annual Google Marketing Live virtual event on May 23rd, and if you’re familiar with the evolution of the Google Ads Platform, you should already know which buzzwords are coming out of it. During this event, the Google Ads (and various other teams) at Google showcase their advancing…

The End of the Story at Silicon Valley Bank

Author Daniel Lally By Daniel Lally
Date May 16, 2023
It’s fashionable for agencies and agency types to pump out whitepapers and think pieces tying any current bit of news to their particular discipline. Open LinkedIn on any given Friday and you’re likely to find deeply thought-out, if not researched, posts like “What Marketers Can Learn from this Year’s Kentucky…

New Home for St. Gregory

Author Daniel Lally By Daniel Lally
Date April 21, 2023
We look forward to welcoming you in our new home. As you might know, St. Gregory was founded in 1992 on its namesake street in Mt. Adams. In April we returned to our roots, moving to Longworth Hall. Our team is now in a newly renovated space on the second…

Keeping Your Business Social Media Safe

Author Stan Schulte By Stan Schulte
Date December 29, 2022
More often we hear stories about local businesses becoming the victims of hackers, losing access to their business’s Facebook, Twitter, Instagram, or other social media accounts. Stolen accounts can severely damage any business’s reputation and effectively limit its ability to communicate with customers. The worst part is that if your…

What’s The Big Deal with Ambassadors, Thought Leaders, and Influencers?

Author Josh Roflow By Josh Roflow
Date July 28, 2022
You’ve run a successful business for years, building up a recognizable and respected brand. Your clients are complimentary, loyal, and reach out to your company without hesitation whenever they are in need. So, nothing to worry about, right? Not so fast. While you may have noteworthy brand assets and appeal,…

Multichannel vs. Omnichannel Marketing – What’s Best for Your Business

Author Stan Schulte By Stan Schulte
Date July 19, 2022
The terms “multichannel” and “omnichannel” have gained prevalence in recent years as both marketing tactics and consumer/client knowledge have expanded. While many think they are synonymous, there are key differences between the two marketing styles, especially in determining which model is best for your business.   What is Omnichannel Marketing? First,…

How to Develop Blog Ideas

Author Stan Schulte By Stan Schulte
Date June 30, 2022
Struggling to come up with blog ideas for your company’s website? Developing a steady stream of blog post ideas can seem daunting, but we’re willing to bet there are some great resources right at your fingertips. Read on for our top six tips to develop great blog ideas right now!…

4 Rules for Cause Branding with a Case Study

Author Daniel Lally By Daniel Lally
Date June 15, 2022
You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a bit more) are heavily influenced in their purchase decisions by…

Maintaining Your Brand: Brand Style Guides 101

Author Antoine Percy By Antoine Percy
Date May 18, 2022
Why should your company have brand guidelines, including a style guide? Let’s answer that with a quick exercise. Have you ever seen a blue McDonald’s arch? How about the Target bullseye: is it ever green instead of red? Or the Starbucks logo: is the mermaid sometimes green, sometimes yellow, and…

Linear TV vs. OTT vs. Addressable TV

Author Emily Oslica By Emily Oslica
Date February 7, 2022
Congratulations! You’ve decided that the best use for your marketing dollars is to run a television commercial. Whew! Hard decision made; now you can kick back and relax, right? Not quite; you still need to decide between linear, OTT, and addressable TV. Yes, thanks to the of rise streaming services…