Skip to content

St. Gregory Blog

Visual Portfolio, Posts & Image Gallery for WordPress

Google Analytics 4: Why You Shouldn’t Wait

Author Alex Webb By Alex Webb
Date April 9, 2022
In March, Google announced that as of July 1, 2023 Universal Analytics accounts will cease processing data. That means everyone will have to transition to GA4 (Google Analytics 4) or a Google Analytics alternative by that date. With that announcement, marketing departments the world over breathed a sigh of relief….

Engagement Rate: Google Analytics 4 Feature

Author stgregory By stgregory
Date January 29, 2022
Google Analytics 4, also known simply as “GA4,” is the latest iteration of Google Analytics. (The previous version, which was technically Google Analytics 3, is most commonly referred to as “Universal Analytics.”) GA4 is drastically different than Universal Analytics; in fact, the differences could fill a book. Today, we’re going…

Intro to UTM Parameters … Plus A Free UTM Builder

Author Alex Webb By Alex Webb
Date January 7, 2021
Today, the problem isn’t necessarily that we don’t have enough data … it’s that we have too much. Google Analytics, Facebook Insights, Twitter Analytics, the spreadsheets from your vendors—and that’s just the tip of the data iceberg! Seriously, it’s enough to make any marketer develop a severe case of arithmophobia….