St. Gregory Blog
Google Analytics 4: Why You Shouldn’t Wait
Author
By Alex Webb
Date
April 9, 2022
In March, Google announced that as of July 1, 2023 Universal Analytics accounts will cease processing data. That means everyone will have to transition to GA4 (Google Analytics 4) or a Google Analytics alternative by that date. With that announcement, marketing departments the world over breathed a sigh of relief….
Engagement Rate: Google Analytics 4 Feature
Author
By stgregory
Date
January 29, 2022
Google Analytics 4, also known simply as “GA4,” is the latest iteration of Google Analytics. (The previous version, which was technically Google Analytics 3, is most commonly referred to as “Universal Analytics.”) GA4 is drastically different than Universal Analytics; in fact, the differences could fill a book. Today, we’re going…
Intro to UTM Parameters … Plus A Free UTM Builder
Author
By Alex Webb
Date
January 7, 2021
Today, the problem isn’t necessarily that we don’t have enough data … it’s that we have too much. Google Analytics, Facebook Insights, Twitter Analytics, the spreadsheets from your vendors—and that’s just the tip of the data iceberg! Seriously, it’s enough to make any marketer develop a severe case of arithmophobia….
Why Doesn’t My Vendor’s Report Match Google Analytics?
Author
By Alex Webb
Date
September 1, 2020
Help. The clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks the vendor is reporting is significantly higher than what you’re seeing in Google Analytics, which can…