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St. Gregory Blog

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Diagnosis and Treatment of Web Analytics Errors

Author Alex Webb By Alex Webb
Date May 21, 2020
  Multiple digital campaigns running on different platforms can make measuring results more complicated than we’d like. The challenge is particularly acute when comparing your own Google Analytics to reporting from a third-party partner. In a previous article, I discussed how one of the main causes of discrepancies is conflating…

Why Don’t Vendor Numbers Match Google Analytics?

Author Alex Webb By Alex Webb
Date May 14, 2020
  Help; the clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks a vendor is reporting is significantly higher than what you’re seeing in Google Analytics, which…