St. Gregory Blog
Keeping Your Business Social Media Safe
Author
By Stan Schulte
Date
December 29, 2022
More often we hear stories about local businesses becoming the victims of hackers, losing access to their business’s Facebook, Twitter, Instagram, or other social media accounts. Stolen accounts can severely damage any business’s reputation and effectively limit its ability to communicate with customers. The worst part is that if your…
What Business Data Privacy Regulations Mean To You
Author
By Stan Schulte
Date
September 15, 2022
As digital marketing and our Internet culture evolve, so do changes in consumer privacy laws and how small- to medium-size businesses must operate. In a nutshell, these rules and laws create protections for consumers on how companies can use, sell, transfer, and handle their personal information. While there isn’t yet…
Digital Acronyms And The Ones You Need To Know
Author
By Stan Schulte
Date
August 15, 2022
Do just a quick Google search and you’ll encounter hundreds of digital acronyms. With so many options out there, how do you know which are important to understand and track? In modern digital advertising, everything should be data- and goal-driven. If you know these 9 digital acronyms, you’ll gain critical…
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Multichannel vs. Omnichannel Marketing – What’s Best for Your Business
Author
By Stan Schulte
Date
July 19, 2022
The terms “multichannel” and “omnichannel” have gained prevalence in recent years as both marketing tactics and consumer/client knowledge have expanded. While many think they are synonymous, there are key differences between the two marketing styles, especially in determining which model is best for your business. What is Omnichannel Marketing? First,…
YouTube Content Ideas for Consumer Service Companies
Author
By Alex Webb
Date
March 7, 2022
Brainstorming ways to spread the word about your business? If so, YouTube should definitely be on your to-do list. Unfortunately, many companies, consumer service oriented and otherwise, shy away from the platform. That hesitation usually stems from either concerns about the time and skill commitment making videos would require or…
Branded Search Campaigns: Should You Bid on Your Brand Name?
Author
By Alex Webb
Date
October 22, 2020
Should you bid on your brand name? If you’ve got SEO cred, a branded search campaign may seem unnecessary, but here are 6 reasons you should reconsider. Read more »
Why Doesn’t My Vendor’s Report Match Google Analytics?
Author
By Alex Webb
Date
September 1, 2020
Help. The clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks the vendor is reporting is significantly higher than what you’re seeing in Google Analytics, which can…
Spotting Fraud and Reconciling Ad Traffic with Google Analytics
Author
By Alex Webb
Date
June 11, 2020
In this series of posts, I’ve addressed some of the reasons why what Google Analytics reports may not align with the numbers you’re receiving from advertising partners. In this edition, I’ll address two more potential causes that may be more difficult to resolve. Clicks Counted as Direct Traffic A lot…
Diagnosis and Treatment of Web Analytics Errors
Author
By Alex Webb
Date
May 21, 2020
Multiple digital campaigns running on different platforms can make measuring results more complicated than we’d like. The challenge is particularly acute when comparing your own Google Analytics to reporting from a third-party partner. In a previous article, I discussed how one of the main causes of discrepancies is conflating…