The terms “multichannel” and “omnichannel” have gained prevalence in recent years as both marketing tactics and consumer/client knowledge have expanded. While many think they are synonymous, there are key differences between the two marketing styles, especially in determining which model is best for your business. What is Omnichannel Marketing? First,…
Brainstorming ways to spread the word about your business? If so, YouTube should definitely be on your to-do list. Unfortunately, many companies, consumer service oriented and otherwise, shy away from the platform. That hesitation usually stems from either concerns about the time and skill commitment making videos would require or…
Should you bid on your brand name? If you’ve got SEO cred, a branded search campaign may seem unnecessary, but here are 6 reasons you should reconsider. Read more »
Help. The clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks the vendor is reporting is significantly higher than what you’re seeing in Google Analytics, which can…
In this series of posts, I’ve addressed some of the reasons why what Google Analytics reports may not align with the numbers you’re receiving from advertising partners. In this edition, I’ll address two more potential causes that may be more difficult to resolve. Clicks Counted as Direct Traffic A lot…
Multiple digital campaigns running on different platforms can make measuring results more complicated than we’d like. The challenge is particularly acute when comparing your own Google Analytics to reporting from a third-party partner. In a previous article, I discussed how one of the main causes of discrepancies is conflating…
Help; the clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks a vendor is reporting is significantly higher than what you’re seeing in Google Analytics, which…
In today’s world we’ve taken the very definition of multitasking to an entirely new level. We’re bingeing the latest season of The Crowne on Netflix while scrolling through our Instagram feed. We’re listening to a podcast while adding something to Facebook Marketplace. We’re downloading books from the local library…
There’s no denying that we live in a review culture now. Social media started it, and online retailers made it the norm. Often overlooked, this element of word-of-mouth marketing has become one of the most powerful drivers of sales, particularly in the “decision” phase of the buyer’s journey. Read more…
