St. Gregory Blog
Branded Search Campaigns: Should You Bid on Your Brand Name?
Author
By Alex Webb
Date
October 22, 2020
Should you bid on your brand name? If you’ve got SEO cred, a branded search campaign may seem unnecessary, but here are 6 reasons you should reconsider. Read more »
Why Doesn’t My Vendor’s Report Match Google Analytics?
Author
By Alex Webb
Date
September 1, 2020
Help. The clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks the vendor is reporting is significantly higher than what you’re seeing in Google Analytics, which can…
Spotting Fraud and Reconciling Ad Traffic with Google Analytics
Author
By Alex Webb
Date
June 11, 2020
In this series of posts, I’ve addressed some of the reasons why what Google Analytics reports may not align with the numbers you’re receiving from advertising partners. In this edition, I’ll address two more potential causes that may be more difficult to resolve. Clicks Counted as Direct Traffic A lot…
Diagnosis and Treatment of Web Analytics Errors
Author
By Alex Webb
Date
May 21, 2020
Multiple digital campaigns running on different platforms can make measuring results more complicated than we’d like. The challenge is particularly acute when comparing your own Google Analytics to reporting from a third-party partner. In a previous article, I discussed how one of the main causes of discrepancies is conflating…
Why Don’t Vendor Numbers Match Google Analytics?
Author
By Alex Webb
Date
May 14, 2020
Help; the clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks a vendor is reporting is significantly higher than what you’re seeing in Google Analytics, which…
Too Tired to Think. Tell Me What I Need and I’ll Probably Buy It.
Author
By Baihley Gentry
Date
January 29, 2020
In today’s world we’ve taken the very definition of multitasking to an entirely new level. We’re bingeing the latest season of The Crowne on Netflix while scrolling through our Instagram feed. We’re listening to a podcast while adding something to Facebook Marketplace. We’re downloading books from the local library…
5 Reasons You Should Care About Online Reviews (And What to Do About Them)
Author
By Julie Hawkins
Date
January 6, 2020
There’s no denying that we live in a review culture now. Social media started it, and online retailers made it the norm. Often overlooked, this element of word-of-mouth marketing has become one of the most powerful drivers of sales, particularly in the “decision” phase of the buyer’s journey. Read more…