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St. Gregory Blog

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YouTube Content Ideas for Consumer Service Companies 

Author Alex Webb By Alex Webb
Date March 7, 2022
Brainstorming ways to spread the word about your business? If so, YouTube should definitely be on your to-do list. Unfortunately, many companies, consumer service oriented and otherwise, shy away from the platform. That hesitation usually stems from either concerns about the time and skill commitment making videos would require or…

Why Doesn’t My Vendor’s Report Match Google Analytics?

Author Alex Webb By Alex Webb
Date September 1, 2020
Help. The clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks the vendor is reporting is significantly higher than what you’re seeing in Google Analytics, which can…
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Spotting Fraud and Reconciling Ad Traffic with Google Analytics

Author Alex Webb By Alex Webb
Date June 11, 2020
In this series of posts, I’ve addressed some of the reasons why what Google Analytics reports may not align with the numbers you’re receiving from advertising partners. In this edition, I’ll address two more potential causes that may be more difficult to resolve. Clicks Counted as Direct Traffic A lot…

Diagnosis and Treatment of Web Analytics Errors

Author Alex Webb By Alex Webb
Date May 21, 2020
  Multiple digital campaigns running on different platforms can make measuring results more complicated than we’d like. The challenge is particularly acute when comparing your own Google Analytics to reporting from a third-party partner. In a previous article, I discussed how one of the main causes of discrepancies is conflating…

Why Don’t Vendor Numbers Match Google Analytics?

Author Alex Webb By Alex Webb
Date May 14, 2020
  Help; the clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks a vendor is reporting is significantly higher than what you’re seeing in Google Analytics, which…