Why should your company have brand guidelines, including a style guide? Let’s answer that with a quick exercise. Have you ever seen a blue McDonald’s arch? How about the Target bullseye: is it ever green instead of red? Or the Starbucks logo: is the mermaid sometimes green, sometimes yellow, and…
As a designer, you know the phrase, “make it pretty,” all too well. You’re often asked to work your magic on a variety of projects—and it’s not always limited to websites or brochures. In fact, sometimes things are a bit more … shall we say … environmental. Take vehicle wraps,…
If you’ve ever sat through a long meeting debating the relative merits of the headline in concept #2 versus the color choice in #7 (or maybe with the design of concept #16?), then you’ve seen firsthand how approaching a marketing challenge from too many angles is basically like not approaching…
The ever-growing craft beer market—it’s a strange and unique animal. On the one hand, brewers have the ability to easily craft small batches of their barley bev of choice for a specific palate, flavor, style or season. More to the point, the masses are buying it. In passionate, perpetual quantity….
If you’re of the opinion that design is a frivolous afterthought or a feature that’s ultimately peripheral to a product’s success, here’s why you should reconsider. Read more »
