St. Gregory Blog
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4 Rules for Cause Branding with a Case Study
Author
By Daniel Lally
Date
June 15, 2022
You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a bit more) are heavily influenced in their purchase decisions by…
Maintaining Your Brand: Brand Style Guides 101
Author
By Antoine Percy
Date
May 18, 2022
Why should your company have brand guidelines, including a style guide? Let’s answer that with a quick exercise. Have you ever seen a blue McDonald’s arch? How about the Target bullseye: is it ever green instead of red? Or the Starbucks logo: is the mermaid sometimes green, sometimes yellow, and…
When the Facts Are on Your Side …
Author
By Daniel Lally
Date
July 28, 2020
There’s a saying among litigators that goes something like this: If the facts are on your side, pound the facts. If the law is on your side, pound the law. If neither is on your side, pound the table. The thing about that maxim is that it works equally…
The Power of Purpose: A Now-Vital Need for Every Brand
Author
By Josh Roflow
Date
July 2, 2020
Purpose: it’s a big deal. To individuals, to businesses, to brands, to life. If you look at life under a microscope lately, you’ll see some pretty intense things. The proverbial petri dish is full—overflowing, some might say. In between the COVID-19 global crisis, we’re grappling with longstanding issues of…
When Sponsorship Partners Tell You “Wait ‘til Next Year!”
Author
By Kyle O'Daniel
Date
May 28, 2020
If events or sponsorships were part of your marketing strategy at the beginning of the year, chances are your plans are changing rapidly. The industries we work in at St. Gregory involve a number of event and seasonal sponsorships. Due to circumstances neither our clients nor their partners could…
The Best Experience … Possible
Author
By Steve Bleh
Date
May 7, 2020
In every category, there’s a baseline level of competence that customers expect. But long-term brand success depends on the consumer preferring not just your product, but the experience of doing business with you. If the food is perfect, but the atmosphere is unattractive, diners won’t come back. If your…
CREATIVEMANIA: Can Your Brand Withstand a Smackdown?
Author
By Scotty Swemba
Date
November 7, 2019
You’ve been given the task of creating a powerful, engaging message for a brand. The boss is ready for you—wanting to hear what ideas you’ve got. You weren’t given much time, but you’ve been practicing your lines all morning. They have to be short and sweet. Something catchy. Memorable, immutable….
5 Reasons Why Your Old Marketing Materials Are Due for an Overhaul
Author
By stgregory
Date
June 11, 2018
If you’ve been using the same perfectly serviceable collateral year after year, you’re probably attracting only a fraction of the new business you could. Here’s why it’s smart to review your marketing collateral every few years. Read more »
The Next Frontier for Marketers? Authentic Connection.
Author
By Josh Roflow
Date
October 20, 2017
Interactivity, input and personalization are the name of the game, whether you’re marketing cars or groceries. Read more »