In a world where attention is limited, clarity matters more than volume. Audiences today don’t read marketing copy the way they used to. They scan it. Filter it. Ignore it. Scroll past it in seconds. That’s why some of the most effective copy today is often the simplest. Not because…
For advertising agencies, landing new business often gets framed as “winning big accounts” or “signing clients with the biggest budgets.” And yes—budget matters. You need resources to create great work and generate meaningful results. But focusing solely on dollar signs is short-sighted. Read more »
Advertising is a crucial component of any business’s growth strategy. Whether you’re a small local business or a business enterprise, getting the word out about your products or services can make all the difference. But at what point should you consider hiring an advertising agency rather than handling everything in-house?…
Direct mail marketing and print advertising can be powerful additions to a comprehensive marketing strategy. Don’t believe it? According to Smallbizgenius, people who receive a piece of direct mail spend 28% more than those who don’t. At St. Gregory, we’ve been helping businesses launch direct mail advertising campaigns and print…
There’s a meme going around using a scene from Wolf of Wall Street. Leonardo DiCaprio gives some poor schlump the famous challenge to, “Sell me this pen.” And the response is, “It’s powered by AI” Since ChatGPT rolled out in the last quarter of 2022, Artificial Intelligence has become the…
In today’s digital era, social media serves as a powerful tool for businesses. With each platform having a distinct audience and characteristics, it’s crucial to customize your content for maximum impact. Grasping the unique nuances of each platform can greatly boost your engagement and expand your reach. A great caption…
The most well-executed marketing campaign can’t succeed unless it begins with a specific definition of what success looks like. Marketers too often start with ambiguous objectives like, “I want to increase leads or phone calls,” “I want to increase revenue,” “I want more brand awareness in the market,” or “I…
The new year is in full swing, and we’re excited about all that it has in store for our clients and team! 2023 was an exciting and memorable one at St. Gregory. We’ve put together some highlights from the past twelve months, read on to see what we’ve been up…
In marketing and advertising, staying ahead of the curve and being prepared to pivot when necessary is crucial. One challenge that businesses face is how to market themselves effectively when political campaigns are pouring endless amounts of money into media advertising. According to AdImpact, the 2023-2024 election cycle will be…
I’ve been working in digital since the mid-2000s, and over the years, not only has technology changed and evolved, but I’ve also seen several mistakes. They can range in severity from minimal, like the wrong piece of creative running, to severe, like spending $25,000 in 6 hours on a $1,000…
