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St. Gregory Blog

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How Do I Know My Marketing Efforts Are Working?

Author Kyle O'Daniel By Kyle O'Daniel
Date March 14, 2024
The most well-executed marketing campaign can’t succeed unless it begins with a specific definition of what success looks like. Marketers too often start with ambiguous objectives like, “I want to increase leads or phone calls,” “I want to increase revenue,” “I want more brand awareness in the market,” or “I…

2023: A Year in Review

Author Katie Putnam By Katie Putnam
Date January 16, 2024
The new year is in full swing, and we’re excited about all that it has in store for our clients and team! 2023 was an exciting and memorable one at St. Gregory. We’ve put together some highlights from the past twelve months, read on to see what we’ve been up…

What Is Proofpoint and How Can It Impact Your Marketing

Author Stan Schulte By Stan Schulte
Date August 23, 2023
I’ve been working in digital since the mid-2000s, and over the years, not only has technology changed and evolved, but I’ve also seen several mistakes. They can range in severity from minimal, like the wrong piece of creative running, to severe, like spending $25,000 in 6 hours on a $1,000…

They’re Really Smart and Coming for Our Jobs

Author Steve Bleh By Steve Bleh
Date July 6, 2023
Steve Bleh, SVP of St. Gregory, leads a team of Glendale Elementary fifth-graders in a market-audience identification exercise as part of the agency’s Adopt A Class engagement with Mrs. Brown’s classroom. When we introduced new leadership at St. Gregory, my partners and I started looking for new community service opportunities…

Should We All Be Worried About AI?

Author Katie Putnam By Katie Putnam
Date June 14, 2023
By now, you’ve heard a lot about ChatGPT—the free AI writing tool that can churn out everything from social media captions to TV scripts to longform articles. (This blog, by the way, was written by a human.) It’s impressively coherent…and can fill a page much faster than a copywriter. There’s…

The Future of Marketing, According to the Google

Author Stan Schulte By Stan Schulte
Date May 31, 2023
Google held its annual Google Marketing Live virtual event on May 23rd, and if you’re familiar with the evolution of the Google Ads Platform, you should already know which buzzwords are coming out of it. During this event, the Google Ads (and various other teams) at Google showcase their advancing…

The End of the Story at Silicon Valley Bank

Author Daniel Lally By Daniel Lally
Date May 16, 2023
It’s fashionable for agencies and agency types to pump out whitepapers and think pieces tying any current bit of news to their particular discipline. Open LinkedIn on any given Friday and you’re likely to find deeply thought-out, if not researched, posts like “What Marketers Can Learn from this Year’s Kentucky…

New Home for St. Gregory

Author Daniel Lally By Daniel Lally
Date April 21, 2023
We look forward to welcoming you in our new home. As you might know, St. Gregory was founded in 1992 on its namesake street in Mt. Adams. In April we returned to our roots, moving to Longworth Hall. Our team is now in a newly renovated space on the second…

Keeping Your Business Social Media Safe

Author Stan Schulte By Stan Schulte
Date December 29, 2022
More often we hear stories about local businesses becoming the victims of hackers, losing access to their business’s Facebook, Twitter, Instagram, or other social media accounts. Stolen accounts can severely damage any business’s reputation and effectively limit its ability to communicate with customers. The worst part is that if your…