Getting the Customer is Only the First Step
The best marketing strategy in the world can only have temporary results if it doesn’t account for the entire customer experience. Sure, our first job is to get people in the door, on the lot or...
To Know Your Customer, You Just Need to Ask the Right Questions
Ask most business owners who their customer is and they’ll likely point to demographic characteristics or the different types of media they consume to support their answer. While these...
Walking the Walk When It Comes to Talk—the Why & How of Upping our Own Game
When it comes to sharing industry advice—real-world marketing know-how, brand-building next-steps, current trends and important practices—we’ve always got something to talk (and write) about....
Win, Win, Win: How Community Engagement Can Boost Your Marketing—And, Oh Yeah, Save the World
If you’re an auto dealer (or any local or small business, for that matter), and you missed this blog the first time around, we think it’s worth a revisit—or at the very least, a rededication to...
Estimates of Cord Cutting May Be Over the Top
There’s been a lot of talk about television viewers cancelling cable and switching over to subscription services like Netflix, Amazon Prime or Hulu, otherwise known as Over The Top (OTT). We see...
Meeting Our Future Bosses (AKA Junior Achievement Job Shadow Day)
Junior Achievement Job Shadow Day is like a holiday at St. Gregory: We plan and prep and look forward to it for weeks, discussing what worked last year—and what caused the kids to start...
How to Create and Measure a Successful Web Campaign
Customers are more likely to survive a plane crash, complete Navy SEAL training, or summit Mount Everest than they are to click on a banner ad. Statistically, 85% of people won’t click on an ad,...
Teamwork, Baby: A Social Media Case Study
This is a story about collaboration, pop culture, and how ideas can evolve to fit their medium. It’s also about babies....
Merry Christmas from St. Gregory Group!
It's not the holidays until you've seen your favorite Christmas movie. Can you identify ours?...
No-Haggle Pricing and the Trust Problem
Look. Some of our best friends are car dealers, but many people just don’t trust them. Whether customers have had bad experiences or just succumb to an unfair stereotype, it takes a lot to...