St. Gregory Blog
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The End of the Story at Silicon Valley Bank
Author
By Daniel Lally
Date
May 16, 2023
It’s fashionable for agencies and agency types to pump out whitepapers and think pieces tying any current bit of news to their particular discipline. Open LinkedIn on any given Friday and you’re likely to find deeply thought-out, if not researched, posts like “What Marketers Can Learn from this Year’s Kentucky…
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New Home for St. Gregory
Author
By Daniel Lally
Date
April 21, 2023
We look forward to welcoming you in our new home. As you might know, St. Gregory was founded in 1992 on its namesake street in Mt. Adams. In April we returned to our roots, moving to Longworth Hall. Our team is now in a newly renovated space on the second…
Keeping Your Business Social Media Safe
Author
By Stan Schulte
Date
December 29, 2022
More often we hear stories about local businesses becoming the victims of hackers, losing access to their business’s Facebook, Twitter, Instagram, or other social media accounts. Stolen accounts can severely damage any business’s reputation and effectively limit its ability to communicate with customers. The worst part is that if your…
What Business Data Privacy Regulations Mean To You
Author
By Stan Schulte
Date
September 15, 2022
As digital marketing and our Internet culture evolve, so do changes in consumer privacy laws and how small- to medium-size businesses must operate. In a nutshell, these rules and laws create protections for consumers on how companies can use, sell, transfer, and handle their personal information. While there isn’t yet…
Digital Acronyms And The Ones You Need To Know
Author
By Stan Schulte
Date
August 15, 2022
Do just a quick Google search and you’ll encounter hundreds of digital acronyms. With so many options out there, how do you know which are important to understand and track? In modern digital advertising, everything should be data- and goal-driven. If you know these 9 digital acronyms, you’ll gain critical…
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What’s The Big Deal with Ambassadors, Thought Leaders, and Influencers?
Author
By Josh Roflow
Date
July 28, 2022
You’ve run a successful business for years, building up a recognizable and respected brand. Your clients are complimentary, loyal, and reach out to your company without hesitation whenever they are in need. So, nothing to worry about, right? Not so fast. While you may have noteworthy brand assets and appeal,…
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Multichannel vs. Omnichannel Marketing – What’s Best for Your Business
Author
By Stan Schulte
Date
July 19, 2022
The terms “multichannel” and “omnichannel” have gained prevalence in recent years as both marketing tactics and consumer/client knowledge have expanded. While many think they are synonymous, there are key differences between the two marketing styles, especially in determining which model is best for your business. What is Omnichannel Marketing? First,…
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How to Develop Blog Ideas
Author
By Stan Schulte
Date
June 30, 2022
Struggling to come up with blog ideas for your company’s website? Developing a steady stream of blog post ideas can seem daunting, but we’re willing to bet there are some great resources right at your fingertips. Read on for our top six tips to develop great blog ideas right now!…
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4 Rules for Cause Branding with a Case Study
Author
By Daniel Lally
Date
June 15, 2022
You don’t need a business school study to tell you that cause branding matters to your business. You can just ask your customers. Large percentages of consumers (and business customers are just consumers that have to rationalize their decisions a bit more) are heavily influenced in their purchase decisions by…