3 Tips for Digital Marketing for Banks
The Internet has drastically changed the banking industry. Consumers look for answers to their financial questions in blog posts and YouTube videos. They pay bills, cash checks, and transfer...
Customer Relationships Take More Than Software
Mention customer relationships to almost anybody—including your favorite search engine—and, whether you like it or not, you probably just found yourself having a conversation about software....
How to Make a Radio Ad for Your Restaurant
The average consumer is hit with thousands of advertisements each day. In fact, Forbes estimates that, on the low end, Americans see 4,000 ads every day. How can your restaurant stand out amid...
Nielsen’s Accreditation Suspended: Now What?
Good marketing agencies use data to inform their strategy. And at St. Gregory, we pride ourselves on being more than good. Data and quantitative experience are the backbone of the decisions we...
How to Grow Your Business with a Referral Program
If you’re a franchise marketer, retailer and consumer services advertiser, you’re likely investing significant resources in lead generation. New customers are, after all, the fuel your brand...
How to Maximize Your Small Business Marketing Efforts
For small business owners, every dollar counts. Combine that with the fact that there are about a million different ways to advertise, and the concept of marketing may feel utterly overwhelming....
What is Bounce Rate?
Today, in marketing, a lack of data usually isn’t the problem. Quite the opposite. Generally there is too much—from reach to viewable impressions, CTR (click-through-rate) to video view rate,...
How to Measure Direct Mail and Print Advertising
Direct mail marketing and print advertising can be powerful additions to a comprehensive marketing strategy. Don’t believe it? According to Smallbizgenius, people who receive a piece of direct...
Grow Your Lunch Business
Too many food service operators—particularly in casual restaurant formats, and specifically, the more premium casual restaurant concepts—misjudge the multiplier effect of a strong weekday lunch...
Why the Integrated Marketing Campaign Is Still King
There’s no shortage of discussion these days about digital vs. traditional advertising, typically along the lines of extolling the former and downplaying the later. What you might not hear enough...