How to Maximize Your Small Business Marketing Efforts
For small business owners, every dollar counts. Combine that with the fact that there are about a million different ways to advertise, and the concept of marketing may feel utterly overwhelming....
What is Bounce Rate?
Today, in marketing, a lack of data usually isn’t the problem. Quite the opposite. Generally there is too much—from reach to viewable impressions, CTR (click-through-rate) to video view rate,...
How to Measure Direct Mail and Print Advertising
Direct mail marketing and print advertising can be powerful additions to a comprehensive marketing strategy. Don’t believe it? According to Smallbizgenius, people who receive a piece of direct...
Grow Your Lunch Business
Too many food service operators—particularly in casual restaurant formats, and specifically, the more premium casual restaurant concepts—misjudge the multiplier effect of a strong weekday lunch...
Why the Integrated Marketing Campaign Is Still King
There’s no shortage of discussion these days about digital vs. traditional advertising, typically along the lines of extolling the former and downplaying the later. What you might not hear enough...
6 Questions to Ask When Interviewing Marketing Agencies
You know your business inside and out. But when it comes to marketing and advertising, a little extra help – especially from proven professionals – can go a long way....
How to Make YouTube Ads People Will Actually Watch (4 Tips)
Pre-roll ads—the short commercials that play before online videos—are a relatively new attempt to capture viewer attention for advertisers. But alas, according to a recent consumer study by Magna...
Community Engagement and Event Marketing for Local Business
For a restaurant or home services company, name recognition and trust are core assets—and any lack of that positive awareness can be a big hurdle to your marketing success. Your investment in...
How to Make a Commercial: Five Do’s and Don’ts
We took an informal, office-wide poll to find out what people respond to—and what bugs them—about car commercials. Sure, we’re all marketing and advertising professionals here at St. Gregory...
Customer Experience: Getting the Customer is Only the First Step
The best marketing strategy in the world can only have temporary results if it doesn’t account for the entire customer experience. Sure, our first job is to get people in the door, on the lot or...