Sell It with a Smile: Brands Shift Marketing Plans for Heartfelt Grins
Being creative as a brand is always a must—and staying creative during a pandemic, well, that’s even more of a must. With so many businesses taking a hit and modifying marketing plans, we’re...
Even Search Terms Shift Amidst a Pandemic
Things have been heavy—both at home and at the (virtual) office the past few months. While we’ve been hunkering down and keeping our distance, we’ve also reassessed what we want out of life—and...
From Roll Tide to the Queen City, Our Newest Employee Brings Expertise & Enthusiasm
As a University of Alabama grad and Anderson Twp., Ohio native, Emily Meek has divided her post-collegiate years to exploring Europe and launching her career (often simultaneously). Stonehenge to...
When the Facts Are on Your Side …
There’s a saying among litigators that goes something like this: If the facts are on your side, pound the facts. If the law is on your side, pound the law. If neither is on your side, pound the...
Who’s Zoomin’ Who?
Since the novel coronavirus became the story of the year, many of us have wondered how the new normal we eventually return to will be different from what we knew before. One of the lessons the...
The Power of Purpose: A Now-Vital Need for Every Brand
Purpose: it’s a big deal. To individuals, to businesses, to brands, to life. If you look at life under a microscope lately, you’ll see some pretty intense things. The proverbial petri dish is...
What Do Your Friends Think?
Marketing professionals are inundated with data. We have economic indicators, demographics, web analytics, SKU mixes, pivot tables to compare trendlines and dashboards to keep track of whatever...
Crisis Brings New Experiences: Now What?
Consumers adapted to COVID-19 restrictions in many different ways—and marketers have had to shift gears with them. It’s more than demand moving to no-contact pickup and delivery options. Buying...
Spotting Fraud and Reconciling Ad Traffic with Google Analytics
In this series of posts, I’ve addressed some of the reasons why what Google Analytics reports may not align with the numbers you’re receiving from advertising partners. In this edition, I’ll...
The Virus Can Go … But Not Everything With It
Over the past three months, we’ve seen the world change drastically. We’re wearing masks in public, helping our children round out their school year virtually and becoming accustomed to the “new...