Reputation Management: Should You Respond to Negative Reviews?
Reputation management is key to defending the brand you’ve worked so hard to build. The most visible aspect of reputation management is how customers see you respond to negative reviews and...
Intro to UTM Parameters … Plus A Free UTM Builder
Today, the problem isn’t necessarily that we don’t have enough data … it’s that we have too much. Google Analytics, Facebook Insights, Twitter Analytics, the spreadsheets from your vendors—and...
How to Write a Press Release
Newspapers, magazines and broadcast outlets are no longer the only ways your public relations efforts reach people. But knowing how to write a press release remains a valuable skill for gaining...
Honda, Hippos and Photoshop Tips—Oh, My!
As a designer, you know the phrase, “make it pretty,” all too well. You’re often asked to work your magic on a variety of projects—and it’s not always limited to websites or brochures. In fact,...
Branded Search Campaigns: Should You Bid on Your Brand Name?
Should you bid on your brand name? If you've got SEO cred, a branded search campaign may seem unnecessary, but here are 6 reasons you should reconsider....
What Is Public Relations?
So... what is public relations? Hint: It isn't just churning out press releases! Join resident PR expert, Daniel Lally, for a quick intro to public relations....
Say Hello to Our New Creative Director
Cincinnati-native Matt Martin can tell you a thing or two about traveling the globe (one of his greatest passions)—but he can also tell you a thing or two about his love of all-things creative....
Sell It with a Smile: Brands Shift Marketing Plans for Heartfelt Grins
Being creative as a brand is always a must—and staying creative during a pandemic, well, that’s even more of a must. With so many businesses taking a hit and modifying marketing plans,...
Why Doesn’t My Vendor’s Report Match Google Analytics?
Help. The clicks my vendor is showing don’t match what I’m seeing in Google Analytics! Unfortunately, this is a very common problem. In fact, we’d say it’s the norm! Usually, the number of clicks...
Even Search Terms Shift Amidst a Pandemic
Things have been heavy—both at home and at the (virtual) office the past few months. While we’ve been hunkering down and keeping our distance, we’ve also reassessed what we want out of...