As a University of Alabama grad and Anderson Twp., Ohio native, Emily Meek has divided her post-collegiate years to exploring Europe and launching her career (often simultaneously). Stonehenge to Dublin to Paris, then Birmingham and now back to Cincy, she’s a hometown girl with a passion for football—she’s also the newest member of the St. Gregory media team.
Q: You’ve joined us as our assistant media buyer—tell us a little about your media experience.
A: I spent just over a year as an assistant traditional media buyer for the Martin Retail Group, an agency in Alabama focused primarily on automotive clients. My work was with General Motors—Chevrolet, Buick, GMC, Cadillac—covering TV, cable, radio and print buys for my region, which was about 29 markets. It was basic media assistant work—with my strong background in PR, which was primarily earned and owned media, this role allowed me to transition over to the paid media side, which was really interesting to me … I was excited about learning more from that perspective.
Q: So why the move back to Cincy? What appealed to you about St. Gregory?
A: I loved Alabama—the school, not the state. [She laughs.] I was really looking for an agency setting, the next step after focused corporate communications where you’re working for the same client every day. The pandemic limited my options, of course, but then I spotted this opening—in my hometown—and with everything that was going on in the world, it seemed like the perfect time, the perfect opportunity, to make the jump. St. Gregory as an agency had a deep roster of clients, a lot of which were automotive, which was my current forte. So, it was that ideal next step—going from what I was doing on just the media side at MRG to a full-service agency that did that and more. It blended my previous PR experience with my current work … all in one job.
Q: Thoughts on media—in general? Where it’s going in our highly digital, on-demand world …
A: Obviously there’s a lot of focus on digital, but I’m more interested in traditional … more interested in what’s going on in the moment when it comes to advertising, like when I’m watching football in live action on TV (versus paying to skip ads on Hulu when I watch The Bachelor). I think you can go further, do more with traditional media—and I think a lot of people don’t realize all that encompasses … it’s not just TV, it’s also billboards and radio and more …
Q: So, your primary role here … and favorite part so far?
A: I’m only just now a month in, so I don’t have my own accounts yet. Currently, I’m helping with whatever [St. Gregory media director] Janet needs … forms, adjusting plans and media tools, sending traffic, working with budget sheets, printing invoices, scanning things in for co-op … literally every day is something different. I haven’t done anything twice yet. Which is one of the best parts—I love the option of being able to do different things in different systems with different forms and different setups … nothing is ever boring here.