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16 February 2018

Japanese Wrestlers, Socks, and the Power of Influencer Marketing

February 16, 2018
Author: stgregory
  • Social Media
0
What could a Japanese pro wrestler do to convince you to buy socks? If you’re a follower of Suzuki Minoru on Instragram, all he has to do is post a daily pic of his STANCE socks, and you’re hooked. With social media reaching critical mass and the possibility for everyone to become their own publisher,
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02 February 2018

Does your marketing pass the gender bias test?

February 2, 2018
Author: stgregory
  • Misc
0
Overcoming gender bias in advertising can help your brand reach more eyeballs and keep women—the decision makers for most purchases—squarely on your side. It's also the right thing to do.
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