The Best April Fool’s Day Ad Pranks of 2016

Adweek just posted their picks for the best April Fool’s Day pranks executed by brands this year. From plumber’s-crack-eliminating onesies for tradesmen to ThinkGeek’s April Fool’s Day products, creative departments saved their most mischievous ideas for today. 

Our favorites of the bunch? Google’s Cardboard Plastic, a brilliant self-parody:

Quilted Northern Rustic Weave, “Craft you can feel in every square”:

Esurance’s Election Insurance, which manages to find laughs on both sides of the aisle:

See the full lineup of brand hoaxes here.