The web moves fast. With tech geniuses constantly devising improvements and innovations, what was cutting-edge six months ago can be basic today. A website from 10 years ago? It might as well be in a museum.
How can you make sure your business’ website is up to snuff? It doesn’t mean you have to redesign your site every year. The trick is to have a flexible website that allows for growth and change without overdoing it on gimmicks and trends. With good research, careful planning and a top-notch design team, you can make sure your business website does what you need it to do.
Here’s our best advice on website redesigns:
How Often Should I Redesign?
There’s no hard-and-fast rule for this. But if your website is no longer serving your business well, it is high time for a redesign. Keeping your website up-to-date content-wise is important to do year-round – it’s often the first place future customers look to engage with your business. If you haven’t had a redesign in a few years, it might be time to consider these questions:
- How does your business’ website stand up to your competitors’?
- Does your business have new goals that aren’t reflected in the website?
- Is your website driving new customers to your business and giving you new qualified leads?
- Do you feel like your current website is easy to use?
Before Redesigning Your Website, Consider This
When we sit down with a client who’d like to do a website redesign, we have a big list of questions we like to ask so we know exactly what’s needed. Some of those questions include:
- Who are the various types of people that will visit your website? What are their needs? What are their common questions?
- What do you count as a successful interaction with a client or potential client? How do they qualify as a successful interaction?
- What differentiates your product or service from your competition?
- Is SEO considered in your current website?
- What does your current website do well? What does it do poorly?
- What aspects of your website do you love? What do you hate?
- Do you find it easy to update and maintain content on your website?
Important Web Design Terms to Know
If you’re not entrenched in the web design world, some of the terminology can be confusing. These web terms are some of the most important ones to familiarize yourself with as you begin thinking about a redesign:
- Below the fold: This refers to the part of the website the user can’t see without scrolling. Alternately, "above the fold" refers to what the user sees without scrolling in the browser. Does your website immediately get its point across to the user? It should.
- CMS: A content management system is the interface you use to update your website. Common ones include WordPress, Drupal and Joomla. Back in the early days of web design, making content changes required manually updating many pages on your website. Content management systems have made it much easier for even the non-techy to maintain their own websites.
- Conversion: This is the goal of the website: getting users to complete some kind of action, whether it’s scheduling an appointment, making a request for more information, signing up for your newsletter or making a purchase. The web design team you work with should create a conversion funnel to drive users to complete the action to ensure a high conversion rate.
- Responsive web design: This refers to a website showing up differently for visitors depending on what kind of device they’re using. Not everyone uses a desktop computer – does your site also work well for mobile and tablet users? Your web design team can help you work toward greater device accessibility.
- SEO: Search engine optimization refers to making the content of your website indexable. Search engines such as Google and Bing automatically scrape the web for content, making it searchable. Some image-heavy websites are not especially SEO-friendly. But a modern website that is optimized for search will lead to more web traffic – and more customers.
Consider all of these things, and then give us a call. We’d love to help you devise a strategy for making your business website the best it can be.