Some spots are packed with offers, awards and numbers … now’s and never-before’s assailing both ears and eyes. Not here. We took a turn in a different direction, letting out-of-the-ordinary transitions match up with local landmarks. Making music and motion split the screen – and attention – with the featured vehicle.
While the beat is the driving force, the 3D graphics (designed and built in-house) power the transitions. Compelling on-screen copy gives way to a simple voiceover (and easily updatable offer) before the final crescendo.
Originally featuring the CR-V in multiple Midwest markets, we created an Accord version as well – unique in visuals, music and lines. CR-V Move fast became a go-to for bonus and non-event needs for two full years. Updated again, it continues to run in 2019.