Fresh Coat Painters
Right out of the partnership gate, the C-Suite from a national painting service franchise needed a targeted yet believable new catchphrase that would complement their current tagline and anchor an all-new national TV campaign – also on our agenda to concept, create and deliver.
“Building trust … one coat at a time” was born. A solid theme that wraps around the brand’s established image and articulates the core values and qualities that needed emphasis. Scripts were written, talent acquired (both on-screen and v/o). Spots were directed, edited and finalized in-house – both as broadcast options taggable by any local franchisee, and as web videos in multiple lengths and versions.