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June 2018

June 21st, 2018 5 Reasons You Should Care About Online Reviews By Kyle O'Daniel, President There’s no denying that we live in a review culture now. Social media started it, and online retailers made it the norm. Often overlooked, this element of word-of-mouth marketing has become one of the most powerful drivers of sales, particularly in the “decision” phase of the buyer’s journey.
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June 11th, 2018 5 Reasons Why Your Old Marketing Materials Are Due for an Overhaul By Meg Cannon, Copywriter If you’ve been using the same perfectly serviceable collateral year after year, you’re probably attracting only a fraction of the new business you could. Here’s why it’s smart to review your marketing collateral every few years.
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