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March 2018

March 14th, 2018 The Uncomfortable Side of Client-Agency Partnerships (And Why It's Critical) By Barrett Condy, Creative Director "He who pays the piper calls the tune." When all is said and done, the client is the final arbiter of whether marketing is good or bad. But here's another truth: Despite that power, the client should—like an ethical judge assigned to a case that hits too close to home— recuse themselves from making creative decisions. Here's why.
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